Associate Manager

8 hours ago

Bengaluru, Karnataka, India Himalaya Full time

As a Product Manager, the selected professional should play a pivotal role in shaping the strategic direction and will be responsible for the business outcomes. This role demands a deep understanding of market dynamics, customer/HCP behavior, competitive landscape, strategic approaches, execution excellence, cross-functional collaboration, and active coordination with field team. The primary goal will be to strengthen the equity of the brand for which the professional will be in charge of, drive market share, be accountable for brand portfolio-related operations, and contribute to the overall growth and profitability of the product portfolio as well as the divisional business.

Job Responsibilities:

Plan and execute brand promotional strategies to achieve sales, profitability, and market share objectives.

Analyze competitor marketing and sales strategies and identify growth opportunities.Incorporate feedback from customers, partners, and internal teams to enhance product strategy and market reach.

Monitor and evaluate marketing performance, focusing on brand building, and specialty penetration.

Manage and strengthen the brand portfolio through strategic positioning, review, and consolidation.

Implement marketing campaigns effectively and monitor outcomes, including the prominent KPIs: sales revenue achievement, unit growth specifically for portfolio, external market reflection w.r.t overall market share gain, market share gain/increase in contribution index at key geographies, increase in prescription share and growth at key specialty segments and increase in prescriber base of the key specialties. Develop promotional materials (visual aids, literature, reminders) in coordination with design team, external agencies and ensure timely coordination with the distribution/warehouse team for timely dispatch.

Support training initiatives for the field team in alignment with the Pharma Business Excellence Academy team. Track sales performance and strategy implementation along with initiatives taken to sensitize the field team in case of any challenges and support them. Participate actively in cycle meetings, review meetings and other related marketing meetings.

Qualifications: Bachelors in pharmacy or science; MBA/PGDBM in Marketing preferred

Experience: Minimum of 5-6 years of progressive experience in pharmaceutical marketing, including at least 6 months in field sales. Proven track record in handling marketing for a significant brand portfolio with a focus on strategic brand positioning and market penetration. Strong strategic thinking, analytical skills, and business acumen to drive brand growth and market share. Demonstrated ability to develop and execute high-impact marketing campaigns and product launch strategies. Excellent communication, presentation, and interpersonal skills to effectively collaborate with cross-functional teams, stakeholders, and medical professionals.

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