
Martech Specialist
1 day ago
Role & responsibilities
- Execute and manage multi-channel campaigns (email, SMS, WhatsApp, push, in-app)
- Build automated journeys, lifecycle campaigns, and personalized engagement flows
- Design and optimize campaigns for both existing patient funnel and external funnels (new acquisition)
- Monitor campaign KPIs (open rates, CTRs, conversions) and share actionable insights
- Conduct A/B testing and continuously optimize campaigns to improve ROI
- Maintain accuracy and hygiene of customer data within Martech platforms
- Stay updated on Martech trends and recommend best practices for business growth
Skills & Qualifications
- 1 to 3 years of hands-on experience in Martech platforms (Netcore, MoEngage, Clevertap, WebEngage, or similar)
- Strong understanding of campaign execution, customer segmentation, and lifecycle marketing
- Analytical skills with proficiency in Excel/Google Sheets, MS Powerpoint
- Ability to manage multiple campaigns with accuracy and attention to detail
- Strong communication and teamwork skills
- Healthcare industry experience is a plus (understanding patient lifecycle, healthcare marketing nuances)
What You will Contribute
- Drive business growth by leveraging Martech across existing patient and external funnels
- Improve patient engagement and retention through well-executed journeys
- Provide data-backed insights that enhance campaign effectiveness and marketing ROI
- Ensure Martech platforms are fully utilized to maximize business outcomes
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