
Territory Sales Incharge "bread divison"
21 hours ago
Position Title: Territory Sales Incharge (TSI)
Department: Sales & Marketing
Business Segment: Bread & Bakery Products
Location: Bhubaneswar,
Reports To: Area Sales Manager (ASM)
Role Objective:
To drive bread sales in the assigned territory by ensuring effective distribution, retail coverage, and secondary sales growth. The TSI will manage distributor relationships, supervise Sales Representatives (SRs), and execute sales & market development activities in line with company objectives.
Key Responsibilities:
- Sales & Distribution Management
- Achieve monthly sales targets (Primary & Secondary) for bread products.
- Ensure 100% billing and placement of bread SKUs across assigned outlets/Distributors.
- Drive distribution expansion by adding new outlets/Distributors point and maintaining existing ones.
- Monitor stock movement, freshness, and market returns.
- Market Development
- Implement trade marketing & promotional activities for bread category.
- Ensure visibility and availability of bread products in General Trade, Modern Trade, and Institutions.
- Identify new business opportunities in schools, hospitals, hostels, canteens, and bakeries.
- Distributor & Team Handling
- Manage distributor operations including claims, inventory, and ROI.
- Supervise Sales Representatives (SRs) and ensure daily beat adherence.
- Train, motivate, and guide SRs to improve sales efficiency.
- Execution & Compliance
- Execute market plans, schemes, and launches as per company strategy.
- Ensure compliance with company policies, pricing, and trade terms.
- Regular reporting of sales, competition activity, and market feedback.
Key Performance Indicators (KPIs):
- Achievement of primary and secondary sales targets.
- Numeric & weighted distribution growth.
- Outlet productivity and market coverage.
- Freshness management and minimal market returns.
- Effective SR supervision and productivity.
Qualifications & Experience:
- Graduate in any discipline (MBA/PGDM preferred).
- 2–5 years of sales experience in FMCG (preferably Bread / Bakery / Perishable Food segment).
- Strong knowledge of distributor management and retail channel.
- Proficiency in MS Excel, reporting, and sales tracking tools.
Skills & Competencies:
- Strong sales acumen with result-oriented approach.
- Good communication & negotiation skills.
- Ability to lead and motivate a sales team.
- Market intelligence & competitor tracking.
- Willingness to travel extensively within territory.
Compensation & Benefits:
- Competitive salary with performance-linked incentives.
- Allowances as per company policy (Travel, DA, Mobile, etc.).
- Career growth opportunities within the Sales function.
Job Types: Full-time, Permanent
Pay: ₹15, ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
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