Senior Marketing Manager

4 days ago

Kochadai Madurai Tamil Nadu, India Beeyoond Gaming Full time ₹ 2,40,000 - ₹ 4,80,000 per year

We are seeking a Senior Marketing Manager with strong product knowledge and proven expertise in leading end-to-end marketing strategies. In this role, you will be responsible for driving brand awareness, customer acquisition, and retention through integrated campaigns while closely collaborating with product teams to align marketing initiatives with product roadmaps.

The ideal candidate is both strategic and hands-on—skilled in understanding consumer needs, positioning products effectively in competitive markets, and delivering measurable results across multiple channels. Experience working with German and European clients, markets, and customer behaviors is essential for this role.

Key Responsibilities

  • Develop and execute marketing strategies and campaigns that align with product launches, enhancements, and brand goals.
  • Partner with product management teams to deeply understand product features, positioning, and target audiences.
  • Craft compelling product messaging, value propositions, and go-to-market strategies.
  • Lead multi-channel marketing initiatives including digital, social media, content marketing, performance marketing, PR, and events.
  • Define, track, and optimize KPIs such as lead generation, conversion, customer engagement, and retention.
  • Manage budget planning, forecasting, and ROI analysis for marketing activities.
  • Guide and mentor junior marketing team members to foster a high-performance culture.
  • Collaborate with sales and customer success teams to ensure consistent product positioning and messaging across all touchpoints.
  • Stay updated on market trends, competitor activities, and customer insights to identify new opportunities.
  • Leverage AI-driven marketing tools (for personalization, customer segmentation, and campaign automation) to optimize performance.
  • Build and maintain strong relationships with German and European clients, ensuring marketing campaigns are tailored to regional cultures, expectations, and compliance requirements.

Requirements

  • 6+ years of experience in marketing management, with at least 2 years in a senior or lead role.
  • Strong understanding of product lifecycle management and go-to-market execution.
  • Proven track record of delivering successful product marketing campaigns in B2C or B2B environments.
  • Excellent knowledge of digital marketing channels, analytics, and automation tools.
  • Strong analytical skills with experience using Google Analytics, HubSpot, Salesforce, or similar platforms.
  • Must-have excellent communication, presentation, and stakeholder management skills—with the ability to clearly convey ideas, influence decision-making, and align cross-functional teams.
  • Demonstrated experience working with German and European clients; understanding of regional market trends, customer behaviors, and cultural nuances.
  • Bachelor's or Master's degree in Marketing, Business, or related field.

Location: Madurai

Mail:

Contact:

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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