Digital Marketing Manager

1 week ago

tamil nadu, India Hinduja Tech Limited Full time

About Hinduja TechHinduja Tech is a global leader in sustainable mobility engineering and digital solutions, delivering transformative impact across passenger vehicles, commercial vehicles, and e-mobility sectors. As a vital part of the Hinduja Group, we serve over 100 global OEMs, Tier 1 suppliers, and innovative mobility players worldwide.Role OverviewAs a marketing manager, you will strategically lead the global marketing programs, shaping Hinduja Tech’s brand narrative to drive differentiation and business growth. You will spearhead high-impact sales enablement initiatives, content strategies, and demand generation campaigns while ensuring cohesive brand positioning across markets. This is a key role requiring experience in complex B2B environments, overseeing cross-functional teams, and engaging with senior stakeholders.Key ResponsibilitiesDevelop and own the end-to-end global marketing strategy aligned with Hinduja Tech’s vision as a premium, differentiated brand in sustainable mobilityLead creation of compelling content and world-class digital sales assets—brochures, case studies, presentations, and website copy—for multiple offerings and joint offeringsOversee integrated go-to-market campaigns, leveraging market research and analytics to target prioritized segments effectivelyDrive event management programs including industry forums, technical conferences, webinars, and executive roundtablesPartner closely with sales, offerings, and executive leadership to align messaging, enable pipeline generation, and demonstrate marketing ROIChampion brand governance, ensuring consistent adoption of refreshed brand guidelines and governance frameworksKey Success MeasuresSignificant improvement in global brand awarenessSuccessful execution of strategic content and campaign initiatives contributing to measurable pipeline growthEnhanced stakeholder engagement and satisfaction across internal and external audiencesConsistent adherence to brand governance and elevated content quality benchmarksRequired Qualifications & SkillsBachelor’s/master’s degree in marketing, Business, or related discipline10+ years of progressive B2B marketing experience—ideally in automotive, engineering, or technology domainsProven expertise in managing full-funnel marketing campaigns, sales enablement, and brand positioningStrong leadership and team management skills with the ability to influence cross-functional stakeholders globallyExperience in digital content strategy, SEO, marketing automation, and analytics toolsExceptional communication, storytelling, and presentation skills targeting senior executives and technical audiencesAgile mindset with a track record of delivering results in fast-paced, matrixed environmentsPreferred QualificationsExperience in sustainable mobility, automotive engineering, or technological innovation marketsKnowledge of global markets and multicultural marketing approachesWhy Join Hinduja Tech?Conceive and execute marketing campaigns for a visionary global company revolutionizing next-generation mobility solutionsCollaborate with diverse, high-calibre teams across geographiesOpportunity to shape strategic brand positioning and accelerate business growthAccess to continuous learning and leadership development

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