Executive - Digital Marketing (Third Party Payroll)

2 weeks ago

Delhi, Delhi, India Intertek Full time US$ 80,000 - US$ 1,20,000 per year

Role & responsibilities

  • Develop, execute, manage, and monitor digital marketing campaigns to promote Intertek India's business lines and services.
  • Conduct keyword research, monitor SEO/SEM/SMO performance, and implement strategies to improve search engine rankings.
  • Optimize the content of the current India website to improve user experience, increase traffic, and drive conversions.
  • Create engaging content for India webpages, social media platforms, emailers, newsletters, and other digital channels.
  • Monitor and analyze digital marketing metrics and KPIs to measure the effectiveness of campaigns and optimize performance.
  • Stay up to date with the latest trends and follow best practices in digital marketing, SEO, SEM, social media, and content marketing.
  • Collaborate with internal teams, including business development and sales, to align digital marketing efforts with business objectives.
  • Identify new opportunities for growth and expansion in the digital space, including partnerships, advertising opportunities, and emerging platforms.

Eligibility

  • Graduate degree in Marketing, Communications, Business Administration, or a related field.
  • Proven experience (1.5+ years) in digital marketing, preferably in a B2B industry.
  • Strong understanding of digital marketing concepts, including SEO, SEM, SMO, keyword research, display advertising, email marketing, and content marketing.
  • Proficiency in use of digital marketing tools and platforms, such as Google Analytics, Google Ads Manager, LinkedIn Campaign Manager, Facebook Ads Manager.
  • Analytical mindset with the ability to interpret data, analyze trends, and drawn data-driven conclusions.

Additional Requirements

  • Good creative and communication skills, with the ability to create compelling content for various digital channels
  • Proficiency in photo and video editing software to support above digital content creation requirement
  • Ability to work under pressure and multitask in a fast-paced environment with hard deadlines
  • Ability to work independently and collaboratively as part of a team
  • Strong interpersonal skills, with the ability to collaborate with other departments

Interested candidate to share your profile

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