Performance Marketing Specialist

4 days ago

Ahmedabad, Gujarat, India Lantern Digital Full time ₹ 5,00,000 - ₹ 12,00,000 per year

As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. Your expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 2 years of experience in performance marketing.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads, LinkedIn Ads, Meta Ads, and others.
  • Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.
  • Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
  • Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.
  • Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.
  • Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.
  • Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.
  • Budget management and allocation, ensuring maximum ROI on advertising spend.
  • Collaborate with cross-functional teams to align marketing efforts with company goals.

Qualifications:

  • Minimum of 2 years of experience in performance marketing, with a strong focus on paid advertising.
  • Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), etc.
  • Strong understanding of Ecommerce marketing channels and campaign measurement.
  • Should have in-depth knowledge of Google Tag Manager
  • In-depth knowledge of Google Analytics, Excell and other analytics tools.
  • Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Excellent communication and collaboration skills.
  • Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
  • Creative thinking and problem-solving abilities.

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