Area Sales Manager

7 days ago


Patna, Bihar, India Disha Enterprises Full time ₹ 4,00,000 - ₹ 6,50,000 per year

Dear Job Seeker,

We are hiring ASM Horeca/ Institutional- FMCG company.

Position - ASM (Horeca/ Institutional- FMCG)

Experience - 6 to 10 Yrs

Salary - 65k

Location - Bihar, Kolkata, Jharkhand , Ahmedabad, Mumbai , MP

Job Description:

Key Responsibilities:

  • Sales and Promotion:
  • Drive the promotion of the entire range of Spices to institutional clients within the assigned area.
  • Expand market coverage through aggressive sales strategies in alignment with institutional sales policies.
  • Develop and execute regional sales plans to achieve monthly, quarterly, and annual sales targets.
  • Analyze market trends and customer needs to identify growth opportunities in the HORECA and institutional segments.
  • Business Development:
  • Identify and onboard new HORECA and institutional clients.
  • Foster and maintain relationships with key decision-makers in the hospitality and food service industries.
  • Facilitate the introduction of new products to institutional customers, enhancing portfolio visibility.
  • Credit and Payment Management:
  • Monitor credit and ensure timely collection of outstanding payments as per company policy.
  • Market Analysis and Reporting
  • Conduct competitor analysis and provide insights to the management team.
  • Prepare and submit sales reports, forecasts, and performance reviews.
  • MIS and Reporting:
  • Submit timely and accurate Management Information System (MIS) reports to the reporting authority.
  • Customer Retention and Relationship Management:
  • Build and maintain strong relationships with customers to ensure satisfaction and loyalty.
  • Handle customer grievances effectively, ensuring timely resolution.
  • Channel Management
  • Ensure effective distribution and availability of products across assigned regions.
  • Coordinate with distributors and supply chain teams to manage stock levels and deliveries.
  • Team Management:
  • Collaborate with the sales team to achieve regional sales targets.
  • Provide guidance and support to Sales Officers/ Executives.
  • Monitor team performance and provide regular feedback for continuous improvement.

Qualifications and Experience:

  • Education: MBA in Sales/Marketing preferred.
  • Experience:
  • 8- 15 years in FMCG sales, with at least 3 years in the HORECA or institutional sales channel.
  • Proven track record in handling institutional clients within the HORECA segment.
  • Skills:
  • Strong negotiation and communication skills.
  • Proficient in sales planning and forecasting.
  • Leadership and team management capabilities.
  • Analytical and problem-solving skills.

Job Type: Full-time

Pay: ₹40, ₹65,000.00 per month

Work Location: In person


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