Facebook Ad Manager

1 week ago

Nashik, Maharashtra, India Impact HR & KM Solutions Full time ₹ 1,50,000 - ₹ 28,00,000 per year

Facebook Ads Manager Roles Responsibilities

  • Strategy Planning
  • Develop and execute Facebook Ads strategy aligned with business goals (awareness, leads, sales).
  • Identify target audience segments and map campaigns to the customer journey.
  • Conduct competitor research using Facebook Ads Library to benchmark creatives and strategies.
  • Plan full-funnel campaigns (TOF, MOF, BOF) for better ROI.
  • Campaign Setup Execution
  • Create, manage, and optimize campaigns inside Meta Ads Manager .
  • Choose correct campaign objectives (Traffic, Leads, Conversions, etc.).
  • Structure campaigns effectively (Campaign Ad Set Ads).
  • Manage budget allocation (CBO/ABO) and bidding strategies.
  • Ensure proper ad placements (Facebook, Instagram, Messenger, Audience Network).
  • Creative Management
  • Collaborate with design/copywriting teams to produce ad creatives (images, videos, carousel).
  • Write compelling ad copy, headlines, and CTAs aligned with campaign goals.
  • Test different creatives (A/B testing) to identify best-performing variations.
  • Ensure creatives are brand-compliant and follow Facebook Ad Policies.
  • Audience Targeting
  • Build Core Audiences (demographics, interests, behaviors).
  • Create Custom Audiences (website visitors, email lists, app users).
  • Develop Lookalike Audiences to scale reach.
  • Implement retargeting campaigns (cart abandoners, video viewers, engaged users).
  • Tracking Reporting
  • Install and manage Facebook Pixel Conversions API for accurate tracking.
  • Define and monitor Standard Events (ViewContent, AddToCart, Purchase, etc.).
  • Generate detailed performance reports (CTR, CPC, CPM, CPA, ROAS).
  • Present campaign insights and recommendations to management/clients.
  • Optimization Scaling
  • Monitor live campaigns and make adjustments for performance.
  • Optimize targeting, creatives, and placements based on results.
  • Scale successful campaigns using budget scaling strategies (vertical horizontal).
  • Pause underperforming ads to control costs.
  • Implement remarketing strategies for higher conversions.
  • Compliance Account Health
  • Stay updated with Facebook Ad Policies to prevent disapprovals.
  • Ensure ads comply with GDPR, iOS14+ tracking, and data privacy norms.
  • Maintain account reputation and resolve ad account restrictions.
  • Collaboration Continuous Learning
  • Work with cross-functional teams (sales, product, design, content).
  • Stay updated with new Facebook Ads features and industry trends.
  • Suggest innovative campaign ideas to improve ROI.

This job is provided by

  • Paid Ads Specialist

    2 weeks ago

    Nashik, Maharashtra, India beBeeads Full time ₹ 10,00,000 - ₹ 15,00,000

    Job Title:A results-driven Paid Ads Specialist is sought by a leading marketing agency to manage paid ads campaigns for eCommerce and Home Services brands.This role involves researching demographics, creating ad copy and funnel structures, performing A/B tests, and suggesting new ad angles to improve campaign results.The ideal candidate will have expertise...

  • Meta Ads Performance Marketing Specialist

    2 weeks ago

    Nashik, Maharashtra, India beBeeMeta Full time US$ 1,20,000 - US$ 1,50,000

    Meta Ads Performance Marketing SpecialistWe are seeking a skilled and experienced Meta Ads specialist to join our organization. As a Meta Ads specialist, you will be responsible for developing and implementing paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.Main Responsibilities:Develop, implement, and optimize...

  • Maximizing Ad Performance

    1 week ago

    Nashik, Maharashtra, India beBeeMarketing Full time ₹ 35,000 - ₹ 55,000

    Ad Marketing SpecialistWe are looking for a results-driven Ad Marketing Specialist who can develop and execute effective advertising strategies to drive sales and growth.About the RolePlan, launch, and optimize ad campaigns across multiple platforms to maximize ROI and conversions.Develop A/B testing strategies for creatives, audiences, and placements to...

  • Effective Digital Advertising Professional

    2 weeks ago

    Nashik, Maharashtra, India beBeeAdvertiser Part time ₹ 40,00,000 - ₹ 80,00,000

    Facebook Ads Manager RoleWe are seeking a Fresher to join our team as a Facebook Ads Manager.As a Fresher in this role, you will be responsible for developing and executing Facebook ads strategies aligned with business goals. This includes identifying target audience segments, mapping campaigns to the customer journey, and conducting competitor research...

  • Digital Marketing Specialist

    7 days ago

    Nashik, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

    High-impact marketing specialists are needed to drive revenue for leading brands.This role focuses on optimizing Facebook advertising campaigns, analyzing performance data, creating engaging ad creatives, and collaborating with cross-functional teams.To succeed in this position, you should have experience with Facebook Ads Manager, a strong understanding of...

  • Large Scale Ad Campaign Manager

    1 week ago

    Nashik, Maharashtra, India beBeePerformance Full time ₹ 15,00,000 - ₹ 22,50,000

    Ad Management SpecialistWe are seeking experienced professionals to oversee the management of large-scale Google Ads campaigns. Professionals with a background in well-established agencies and expertise in handling high-value campaigns are ideal for this role.Key Responsibilities:Deep understanding of Google Ads campaign strategy and managementExperience...

  • User Acquisition Manager

    4 weeks ago

    Nashik, Maharashtra, India Omnicom Group Full time

    Are you a skilled User Acquisition pro looking for a flexible, PT RMT gig with a global leader?Omnicom Group is looking for a User Acquisition Manager to work PT RMT from India — you might be exactly who we wantOmnicom Group, a global marketing & comms leader headquartered in the US, seeks an experienced User Acquisition Manager to join our team from India...

  • Expert Digital Marketing Specialist

    5 days ago

    Nashik, Maharashtra, India beBeeAnalytical Full time ₹ 10,00,000 - ₹ 12,00,000

    Facebook Ads Media BuyerTo succeed in this role, you must be highly analytical and have a strong understanding of numbers and logic. You will be managing and optimising large ad spends on Facebook and Instagram, building and scaling full-funnel campaigns, and using spreadsheets and dashboards to analyse performance.You should have at least 1-2 years'...

  • Digital Marketing Specialist

    2 weeks ago

    Nashik, Maharashtra, India beBeeMarketing Full time US$ 70,000 - US$ 1,00,000

    About the RoleWe are seeking a skilled digital marketing specialist to manage ad campaigns for clients in the Health & Wellness and Local Service industries. With a strong background in running successful Meta Ads campaigns, you will be responsible for planning, launching, and optimizing ad campaigns on Facebook & Instagram.Key ResponsibilitiesDevelop and...

  • Digital Presence Manager

    7 days ago

    Nashik, Maharashtra, India beBeeStrategist Full time ₹ 2,10,000 - ₹ 4,20,000

    Job Title: Social Media ManagerOur organization seeks a highly skilled and motivated professional to manage its online presence across various platforms. The ideal candidate should possess expertise in social media marketing analytics, content strategy, and post boosting.Key Responsibilities include:Develop and schedule high-quality content across platforms...