Influencer Marketing

2 weeks ago


Mumbai, Maharashtra, India Soulflower Co Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
Marol Andheri

Report to:
Marketing Manager

Working days:
Friday to Wednesday , Week off on Thursday (6 full days)

Timings:
10 am to 7 pm

Role Overview

The
Social Media & Influencer Executive
will play a key role in strengthening Soulflower's online presence, managing influencer collaborations, and driving community engagement. You will be responsible for content creation support, influencer outreach & relationship management, and social media campaign execution.

Key Responsibilities

1. Influencer Marketing

  • Identify, research, and connect with relevant influencers (micro, macro, celebrity level) in the beauty, wellness, lifestyle, and skincare space.
  • Negotiate collaborations, barter deals, and paid partnerships.
  • Coordinate influencer campaigns from planning to execution, ensuring timely content delivery.
  • Build and maintain strong, long-term relationships with influencers and talent agencies.
  • Track influencer performance metrics and prepare post-campaign reports.

2. Campaign Planning & Execution

  • Support seasonal, festive, and product launch campaigns across social channels.
  • Collaborate with the design, content, and product teams for campaign creatives.
  • Assist in running social media contests, giveaways, and engagement activities.

3. Analytics & Reporting

  • Prepare monthly reports with key metrics like reach, engagement, follower growth, and influencer ROI.
  • Recommend improvements based on data analysis.

Requirements

  • Education:
    Bachelor's degree in Marketing, Communications, Media, or related field.
  • Experience:
    2 years + of experience in influencer marketing (preferably in beauty, wellness, or lifestyle brands).
  • Strong understanding of Instagram, YouTube, and influencer marketing trends.
  • Excellent communication and negotiation skills.
  • Creative mindset with attention to detail.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, etc.).

Preferred Skills

  • Network of influencers in beauty, lifestyle, and wellness niches.
  • Experience working with PR or influencer agencies.

Why Join Soulflower?

  • Be part of a purpose-driven brand making a positive impact.
  • Creative and collaborative work environment.
  • Opportunity to work on exciting influencer campaigns and brand-building activities.
  • Exposure to beauty & wellness industry trends.


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