Influencer Marketing

4 days ago

Mumbai, Maharashtra, India RAS BEAUTY PVT LTD Full time ₹ 4,20,000 per year

We are seeking a highly motivated, creative, and organized Influencer Marketing Associate to lead our influencer strategy and partnerships. In this role, you will be responsible for identifying, engaging, and nurturing relationships with influencers and content creators to increase brand awareness, drive product trials, and grow our skincare community.

Key Responsibilities:

  • Influencer Strategy & Planning
  • Develop and execute a scalable influencer marketing strategy aligned with brand and campaign goals.
  • Segment influencers by tier (nano, micro, macro, celebrity) and platform (Instagram, TikTok, YouTube, etc.).
  • Talent Discovery & Relationship Management
  • Identify and build authentic relationships with influencers who align with our brand values.
  • Negotiate and manage contracts, budgets, and deliverables.
  • Campaign Management
  • Lead end-to-end influencer campaigns including gifting, paid partnerships, takeovers, reviews, and product launches.
  • Track and analyze content performance and engagement metrics.
  • Content & Brand Alignment
  • Ensure influencer content meets brand guidelines and communicates key skincare benefits clearly and credibly.
  • Collaborate with social, PR, and creative teams for consistent brand messaging.
  • Analytics & Reporting
  • Monitor KPIs such as reach, engagement, impressions, conversions, and ROI.
  • Prepare monthly reports and insights to optimize future influencer initiatives.

Job Type: Full-time

Pay: ₹15, ₹35,000.00 per month

Work Location: In person

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