Brand Manager

4 days ago

Salt Lake Kolkata West Bengal, India The Pephouse Full time ₹ 1,50,000 - ₹ 2,50,000 per year

Key Responsibilities:

  • Develop and execute brand strategies to enhance visibility and market positioning for clients.
  • Plan and oversee digital marketing campaigns including social media, influencer marketing, content, and paid advertising.
  • Collaborate with the creative, content, and performance teams to maintain brand consistency across all channels.
  • Conduct market research and competitor analysis to identify trends and insights.
  • Manage client relationships — understanding their goals, communicating updates, and ensuring deliverables align with brand objectives.
  • Monitor and analyze campaign performance metrics to measure effectiveness and suggest improvements.
  • Create brand guidelines, tone of voice, and messaging frameworks for clients.
  • Identify new opportunities for brand growth and audience engagement.
  • Stay up to date with industry trends, emerging platforms, and digital best practices.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 1-3 years of experience as a Brand Manager, Account Manager, or similar role in a digital marketing agency.
  • Strong understanding of digital platforms (Instagram, Meta Ads, Google Ads, YouTube, LinkedIn, etc.)
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple brands and deadlines simultaneously.
  • Analytical mindset with attention to detail.
  • Creative thinking and problem-solving ability.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Work Location: In person

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