Marketing Executive

4 days ago

Kolkata, West Bengal, India Purple Propvest Full time ₹ 24,00,000 - ₹ 36,00,000 per year

Job Description & Requirements

  • Key Responsibilities:
  • Plan, design, and execute digital marketing campaigns, including web, Adwords, SEO/SEM, email, social media and display advertising.
  • Maintain our social media presence across all digital channels.
  • Measure and report the performance of all digital marketing campaigns.
  • Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
  • Analyze websites and document the changes required for SEO.
  • Monitor SEO results and plan strategies to help drive traffic and engagement.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement.
  • Utilize bid management tools and data modelling to maximize the effectiveness of PPC campaigns.
  • Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
  • Develop and implement creative marketing strategies and out-of-the-box campaign ideas to boost brand visibility and lead generation.

Skills/Competencies Required:

  • At least 2 to 3 years of experience in Digital and Social Media Marketing.
  • Strong understanding and experience of usage of digital channels/platforms to drive traffic.
  • Knowledge about Canvas or Photoshop is a plus
  • Excellent knowledge of latest digital marketing trends.
  • Ability to perform research, analyze websites, document changes.
  • Ability to compile and analyze search data and metrics.
  • Strong oral and written communication skills.
  • Excellent analytical skills.
  • Experience writing content for marketing purposes.
  • A result-oriented attitude.

Job Types: Full-time, Permanent

Pay: ₹240, ₹360,000.00 per year

Benefits:

  • Cell phone reimbursement

Work Location: In person

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