Marketing Executive

18 hours ago

Kolkata, West Bengal, India Rollick Ice Cream Full time ₹ 2,50,000 - ₹ 7,50,000 per year

About the Company

Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. Rollick's product range includes a variety of ready to eat cups, sticks, cones, take home tubs and bulk packs. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. Selling within a price range of Rs 5-50 for a single consumption pack, the aim is to be affordable by all. Today, Rollick is present in 15 states and has plans to soon be available pan India.

website:

Location: Kolkata

Interested candidate please share your updated resume:

Job Title: Marketing Executive – ATL & Digital Marketing

Department: Marketing

Location: Kolkata

Reporting To: Head – Marketing

Job Summary:

The Marketing Executive – ATL & Digital Marketing will be responsible for planning, coordinating, and executing marketing campaigns across Above The Line (ATL) and digital platforms to enhance brand visibility, drive engagement, and support business growth.

Key Responsibilities:

ATL Marketing:

  • Plan and execute ATL campaigns including TV, radio, print, outdoor, and cinema advertising.
  • Coordinate with creative and media agencies for campaign ideation and rollout.
  • Ensure timely release of creatives and media plans in line with brand guidelines.
  • Monitor campaign effectiveness, track media spends, and generate performance reports.
  • Manage vendor relationships, negotiate costs, and ensure high-quality deliverables.

Digital Marketing:

  • Manage digital campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn.
  • Create, schedule, and optimize online ads to increase traffic and lead generation.
  • Work with content teams to develop engaging digital creatives and copy.
  • Monitor analytics, website traffic, and conversion data; prepare performance dashboards.
  • Support SEO, SEM, email marketing, and influencer collaborations.

Branding & Coordination:

  • Maintain brand consistency across all marketing channels.
  • Support product launches, events, and promotional campaigns.
  • Coordinate with internal teams (sales, design, product) to align marketing strategies.
  • Stay updated with market trends and competitor activities.

Key Skills & Competencies:

  • Strong understanding of both ATL & digital marketing concepts.
  • Excellent communication, coordination, and negotiation skills.
  • Creative thinking with attention to detail.
  • Proficiency in MS Office, Google Analytics, Meta Business Suite, and other ad tools.
  • Ability to manage multiple projects and meet deadlines.

Qualification & Experience:

  • Bachelor's/Master's degree in Marketing, Mass Communication, or related field.
  • 2–5 years of experience in ATL and/or digital marketing roles.
  • Experience working with creative/media agencies preferred.

Employment Type:
Full-time

CTC:
As per industry standards

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