Reels & Social media content creator
5 days ago
Role Purpose
To conceptualise, shoot, and edit high-engagement short-form video content (Reels/Shorts) that aligns with current trends and strengthens Woodpecker Furnitures' digital presence.
Key Responsibilities
· Track and identify trending audio, formats, transitions, and content styles on Instagram Reels, YouTube Shorts, and other relevant platforms.
· Conceptualise and execute reel ideas highlighting showrooms, products, staff interactions, customer experiences, offers, decor tips, and before/after transformations.
· Shoot content primarily using a smartphone; use external cameras where applicable.
· Edit reels using mobile editing tools (e.g., CapCut, InShot, Instagram editor, etc.) for quick and efficient turnaround.
· Collaborate with the Creative Designer & Video Editor for advanced edits or longer-form content where needed.
· Work closely with the Bilingual Content & Copy Specialist to refine scripts, hooks, subtitles, and captions.
· Coordinate with the Performance Marketing & SEO Specialist to identify high-performing content to be boosted as paid ads.
· Maintain a basic content calendar for reels in sync with campaigns, offers, festivals, and brand priorities.
Skills & Experience Required
· Strong familiarity with Instagram, YouTube Shorts, and other social platforms, including understanding of audience behaviour and content performance.
· Confident in using a smartphone camera, basic lighting, and framing for indoor and showroom environments.
· Basic understanding of social media metrics such as reach, plays, saves, shares, and retention.
· Creative mindset with an eye for hooks, trends, and storytelling in short-form content.
Job Types: Full-time, Permanent
Pay: ₹30, ₹35,381.29 per month
Benefits:
- Health insurance
Work Location: In person
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