Senior Content Creator

Senior Content Creator – NAAR Social Commerce

Location:
Chennai

Experience:
6+ years

Salary:
As per market standards

Department:
Marketing / Creator Success

Job Title:
Senior Content Creator

About NAAR

NAAR is a next-generation
social e-commerce platform — think Instagram + Amazon in one
— built to transform how sellers and buyers connect. We combine
short videos, live commerce, and AI-driven personalisation
to create a shopping experience that's social, immersive, and seamless.

We're currently trialing in India with a
2026 launch planned for Dubai, Saudi Arabia, and other high-growth markets
, backed by UAE-based investors, global partners, and strong funding to accelerate our multi-country rollout.

Our mission is global: to
empower sellers everywhere
with a platform that drives commerce through content while creating a
community-first marketplace
.

Role Overview

We are seeking a
Senior Content Creator
to lead the storytelling engine of NAAR. You will shape the brand's content vision, create high-quality, trend-driven campaigns, and mentor a team of creators to build
impactful, commerce-driven narratives
.

This is not just about making content — it's about designing how
NAAR becomes the go-to platform where content fuels community, trust, and global commerce.

Key Responsibilities

• Content Leadership
  : Drive the overall content strategy for NAAR, from short-form videos to live commerce formats, ensuring brand consistency and global appeal.
• Hands-on Creation
  : Produce high-quality, viral-ready content (short videos, live demos, reels, tutorials, and interactive campaigns).
• Mentorship
  : Lead and guide junior creators, editors, and designers — building a scalable content team.
• Creator Enablement
  : Collaborate with sellers and influencers, helping them craft engaging and shoppable storytelling for their products.
• Trend Spotting & Innovation
  : Stay ahead of creator economy, AI-driven content tools, and global social commerce trends to keep NAAR at the cutting edge.
• Cross-functional Collaboration
  : Work closely with Marketing, Customer Ops, and Product to integrate content into campaigns, user journeys, and commerce experiences.
• Analytics & Optimisation
  : Measure performance across channels, iterate based on data, and scale what works across markets (India, UAE, KSA, and beyond).
• Global Mindset
  : Create content playbooks that work across cultures, languages, and markets — from India to the Middle East and beyond.

Key Requirements

• 6+ years of proven experience in
  content creation, social media storytelling, or brand marketing
  (preferably in e-commerce, lifestyle, or creator-led businesses).
• Strong portfolio demonstrating
  short-form video expertise
  (Instagram, TikTok, YouTube Shorts, or live commerce).
• Skilled in video production & editing tools (Adobe Suite, CapCut, Final Cut, etc.) and comfortable experimenting with AI-driven creative tools.
• Experience in building/leading content teams and managing creator collaborations.
• Strong understanding of
  social commerce
  and how content drives discovery, engagement, and conversions.
• Creative thinker with a
  data-first mindset
  — able to balance virality with business impact.
• Excellent communication, leadership, and cross-cultural collaboration skills.

Why Join NAAR?

• Be part of a
  funded, high-growth social commerce platform
  backed by UAE investors and global partners.
• Lead the
  content vision
  for one of the first platforms merging
  social + shopping
  at scale.
• Collaborate with top creators, sellers, and global communities — influencing how commerce through content evolves.
• Opportunity to grow into a
  Head of Content / Creative Director role
  as NAAR scales across multiple countries.
• Work at the exciting crossroads of
  creativity, commerce, and technology
  — shaping the shopping experience for the next billion users.

Apply now:

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