Performance Marketing specialist

3 days ago

Pune, Maharashtra, India Communal Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Location: Pune –
Onsite preferable

Role Overview

We are looking for a result-driven Digital Marketing Specialist who can handle Paid Marketing, Performance Marketing, and SEO. The ideal candidate will be responsible for planning, executing, and optimizing campaigns across paid and organic channels, ensuring measurable growth in traffic, leads, and ROI. This role requires a balance of creativity, analytical thinking, and technical expertise.

Key Responsibilities

Paid & Performance Marketing

  • Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and affiliate networks.

  • Manage budgets, bidding strategies, and audience targeting to maximize ROI.

  • Run A/B testing on ad creatives, landing pages, and funnel stages.

  • Monitor key metrics such as CAC, ROAS, CTR, and conversions.

  • Implement attribution tracking, remarketing, and event-based campaigns.

  • Collaborate with creative teams to develop impactful ad copies and visuals.

SEO & Organic Growth

  • Conduct keyword research and create SEO-focused strategies for content and website optimization.

  • Improve on-page elements including titles, metadata, content, and internal linking.

  • Manage technical SEO: site audits, speed optimization, crawl issues, and indexing.

  • Build high-quality backlinks and manage outreach campaigns.

  • Track and report SEO performance with Google Analytics, Search Console, SEMrush, or Ahrefs.

  • Align SEO strategies with paid campaigns for an integrated growth approach.

Analytics & Reporting

  • Monitor campaign performance across paid and organic channels.

  • Prepare weekly/monthly performance reports with actionable insights.

  • Suggest growth experiments and scaling strategies based on data.

Skills & Competencies

  • Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads.

  • Expertise in SEO (on-page, off-page, technical) with proven track record.

  • Understanding of marketing funnels, attribution models, CAC, ROAS, and LTV.

  • Proficiency in tools like Google Analytics (GA4), Search Console.

  • Strong Excel/Google Sheets and reporting dashboard skills.

  • Analytical, data-driven, and detail-oriented mindset.

  • Creative problem solver with ability to scale campaigns across channels.

Qualifications

  • Bachelor's/Master's degree in Marketing, Business, Analytics, or IT.

  • 4-6 years of hands-on experience across Paid Marketing, SEO, and Performance Marketing.

  • Google Ads, Meta Ads, or SEO certifications are a plus.

  • Proven ability to manage both paid and organic growth strategies.

  • Data Entry Specialist

    20 hours ago

    Pune, Maharashtra, India ZIFF DAVIS PERFORMANCE MARKETING Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Data Entry Specialist, CNET GroupThe Opportunity: CNET Group is seeking a technologically savvy Data Entry Specialist who will play a foundational role in sourcing, organizing and accessing testing data across disparate sources and teams. This role requires a strong collaborator and communicator who feels equally comfortable working with people and...

  • Performance Marketing Specialist

    1 week ago

    Pune, Maharashtra, India Rayna Group Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Performance Marketing SpecialistRayna Tours is looking for a hands-on Marketing Specialist who lives and breathes performance. Youll plan, launch, and optimize paid campaigns across Google/Meta/TikTok, build high-converting landing pages, and run lifecycle programs (Email & WhatsApp) that move leads from click booking. You'll partner closely with Sales to...

  • Marketo Specialist

    3 days ago

    Pune, Maharashtra, India Tru Performance Inc Full time

    Role: Marketo SpecialistLocation: Pune (On-site)Type: Full-TimeExperience: 3 – 6 YearsTimings: 3:00 pm – 12:00 amAbout UsTru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an...

  • Performance Marketing

    1 week ago

    Pune, Maharashtra, India Socialll Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Position: Google Ads Specialist – Performance MarketingRemote | Work from AnywhereWe are seeking a Google Ads Specialist with strong expertise in Search, Display, and Performance Max campaigns to support our international marketing initiatives.Key Responsibilities:Develop and manage Google Ads strategies that align with business goals.Monitor campaign...

  • Accounts Payable Specialist

    1 week ago

    Pune, Maharashtra, India ZIFF DAVIS PERFORMANCE MARKETING Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title: Accounts Payable SpecialistJob Location: Pune / Mumbai Hybrid OR Remote – IndiaShift Type: UK Shift (02:00 PM – 11:00 PM IST)About our Role:We are looking for a knowledgeable and enthusiastic Accounts Payable Specialist to join our Finance team. This person will manage invoices, liaise with various departments regarding payments, and interact...

  • Manager - Performance Marketing

    7 days ago

    Pune, Maharashtra, India Marketing Lab Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About MarketingAtMarketing Lab, we're not just another performance agency — we're acreative-driven growth partnerfor over 60+ D2C brands.From skincare and fashion to food and lifestyle, we scale brands with a mix of creative storytelling and hard data. If you live and breathe ROAS, AOV, and CTR — but also get excited by a killer UGC ad or a campaign that...

  • Performance Marketing

    1 week ago

    Pune, Maharashtra, India Evonix Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Requirement For Performance Marketing (PPC Specialist)Location - Wakad, PuneExperience - 3 to 10 YearHaving experience in PPC (Pay Per Click) & Paid Campaigns.Launch & Optimized online ads through Google, Meta etc.Plan and Execute all Digital Marketing, Including PPC, SMM/SEM, Display Advertising Campaigns.Experience in PPC & Paid Campaign preferably with an...

  • Senior Performance Marketing Specialist

    1 week ago

    Pune, Maharashtra, India RECEX Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description:We are seeking an experienced, data-driven, and innovative Senior PerformanceMarketing Specialist to drive digital growth for Little Italy and ACASA. This role is criticalin building and scaling our paid media, SEO, marketplace visibility (Amazon, Blinkit),and website performance. You will take ownership of strategy, execution, and...

  • Performance marketing trainee

    1 week ago

    Pune, Maharashtra, India 3 Dots Design Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    Company Description3 Dots Design is an Integrated Communications Specialist, providing advertising, design, and digital solutions. We are a one-stop destination for multiple communication needs to grow your brand in India. Our media-neutral approach helps optimize advertising expenditure and adds agility to our clients' marketing and communication process....

  • Sales Specialist

    1 week ago

    Pune, Maharashtra, India Webtech Digital Marketing Services Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Company DescriptionWebtech Digital Marketing Services is a leader in delivering transformative digital marketing solutions. Renowned for expert strategies, premium content creation, and exceptional ROI, the company has consistently helped businesses achieve significant growth. Webtech is dedicated to providing high-quality marketing services that drive...