Digital Marketing Specialist
2 weeks ago
Job Description
We are looking for an experienced Digital Marketing Specialist who has hands-on expertise in managing and optimizing Google Ads and Meta (Facebook & Instagram) Ads campaigns. The ideal candidate will be responsible for planning, executing, and monitoring digital marketing campaigns to drive measurable business growth.
Key Responsibilities:
- Plan, create, and manage Google Ads (Search, Display, Video, and Performance Max) campaigns.
- Develop and optimize Meta Ads campaigns (Facebook & Instagram) to maximize ROI.
- Conduct keyword research, audience targeting, and budget allocation for campaigns.
- Monitor campaign performance and provide detailed analytics reports.
- Optimize ad creatives, landing pages, and bidding strategies for better results.
- Stay updated with the latest trends, algorithm changes, and best practices in digital marketing.
- Collaborate with the design and content teams to create engaging ad copies and visuals.
- Manage monthly ad budgets and ensure cost-effective performance.
Required Skills & Qualifications:
- Minimum 3 years of experience in Google Ads and Meta Ads campaign management.
- Strong understanding of PPC strategies, audience segmentation, and conversion optimization.
- Hands-on experience with tools like Google Analytics, Google Tag Manager, and Meta Business Suite.
- Excellent analytical and reporting skills.
- Certification in Google Ads or Meta Blueprint will be an added advantage.
- Strong communication and multitasking skills.
Preferred Qualifications:
- Experience with LinkedIn Ads, YouTube Ads, or other paid platforms.
- Knowledge of SEO and content marketing principles.
- Familiarity with CRM and marketing automation tools.
How to Apply:
Interested candidates can share their resume at [] or WhatsApp on
Job Type: Full-time
Work Location: In person
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