Intermediate Marketing Analyst

CDM Smith is looking for an Intermediate Marketing Analyst to join our team.

As a member of the CDM Smith team, you would contribute to our mission by:

• Build, test, and deploy email campaigns through Marketo

• Set up, monitor, and optimize automated lead nurture and lead scoring programs in Marketo to generate Marketing Qualified Leads (MQLs)

• Deploy and report on A/B tests to increase email open rates

• Report on additional email and nurture marketing KPIs including click-through rate, bounce rate, and conversion rates

• Routinely audit, create, and test active Marketo forms to ensure functionality

• Report on marketo form performance and provide recommendations for improvement

• Manage email list segmentations to organize audience and minimize unsubscribe rate

• Assist with lead list importing as needed

• Monitoring and maintaining key marketing systems, including marketing automation, customer relationship management (CRM), and data services.

• Processing, cleansing, and verifying the integrity of data used for data analysis.

• Automate the distribution of sales lead information to the sales team to facilitate contact with potential clients.

• Writing and editing copies of basic to moderate complexity, primarily for email campaigns and website landing pages.

• Coordinating with stakeholders to define project scope, deliverables, timeline, and work plans for marketing projects of basic complexity.

• Performing other duties as required.

Minimum Qualifications

• Bachelor's degree.
• Hands-on experience with Marketo required.
• 2-4 years of related experience.

Preferred Qualifications

• BA or BS in Communications, Marketing, Business, Journalism, or related degree.

• Excellent command of grammar and spelling.

• Good interpersonal and communication skills.

• The ability to work as a contributing member of the team.

• The ability to work and meet deadlines under rigid time constraints.

• The ability to work beyond the standard scheduled workday or work week.

• Experience using CRM and Marketing Automation tools (Salesforce and Marketo)

• Intermediate experience working with website CMS systems to publish web content

• Intermediate knowledge of data cleansing, validation, and general quality control principles.

• Advanced ability in Microsoft Word, Excel, PowerPoint, and digital channel platforms.

Amount of Travel Required

0%

Background Check and Drug Testing Information

CDM Smith reserves the right to require background checks including criminal, employment, education, licensure, etc. as well as credit and motor vehicle when applicable for certain positions. In addition, CDM Smith may conduct drug testing for designated positions. Background checks are conducted after an offer of employment has been made in the United States. The timing of when background checks will be conducted on candidates for positions outside the United States will vary based on country statutory law but in no case, will the background check precede an interview. CDM Smith will conduct interviews of qualified individuals prior to requesting a criminal background check, and no job application submitted prior to such interview shall inquire into an applicant's criminal history. If this position is subject to a background check for any convictions related to its responsibilities and requirements, employment will be contingent upon successful completion of a background investigation including criminal history. Criminal history will not automatically disqualify a candidate. In addition, during employment individuals may be required by CDM Smith or a CDM Smith client to successfully complete additional background checks, including motor vehicle record as well as drug testing.

Agency Disclaimer

All vendors must have a signed CDM Smith Placement Agreement from the CDM Smith Recruitment Center Manager to receive payment for your placement. Verbal or written commitments from any other member of the CDM Smith staff will not be considered binding terms. All unsolicited resumes sent to CDM Smith and any resume submitted to any employee outside of CDM Smith Recruiting Center Team (RCT) will be considered property of CDM Smith. CDM Smith will not be held liable to pay a placement fee.

Business Unit

COR

Group

COR

Assignment Category

Fulltime-Regular

Employment Type

Regular