Associate / Key Accounts Executive

About the Company:

Who we are: We are the manufacturing brains behind successful companies.

What we do: Frigate is an On-demand cloud manufacturing startup that helps OEM'S/ODM'S and product/device companies identify right manufacturing vendors and leverage their existing capacities to get their products manufactured.

Roles & Responsibilities

Marketing & Lead Generation

• Leverage Zoho CRM to manage lead and deals to follow the marketing and sales SOP.
• Conduct cold outreach (emails, calls, LinkedIn) to generate leads and secure virtual meetings.
• Utilize import-export data platforms for market analysis and lead identification.
• Identify and participate in local and international expos, converting leads into orders.
• Promote the company through personal social media like LinkedIn and outreach through WhatsApp.
• Engage in Pitch preparation targeting – specific Industry/ Process/Product/Specific Customer.
• Create high quality case studies based on the existing projects to promote our success stories to potential leads/prospects.
• Develop, co-ordinate and closely work with Frigaters to idealize specific products and processes based upon their strength and availability
• Conduct in-depth research to identify global market trends, customer needs, and competitor strategies to shape marketing efforts and prioritize high-potential regions.

Business Development & Pre-sales:

• Generate a minimum of 8 RFQs or virtual meetings per month, focusing on overseas prospects.
• Engage with potential prospects, understand their engineering needs, and propose suitable solutions.
• Handle prospect enquiries, RFQs, and RFIs, ensuring prompt responses and follow-ups.
• Continuously nurture the leads and prospects to convert them as a customer.
• Drive upselling and cross-selling initiatives across business units to get multiple RFQs and Orders
• Make outbound calls to gather client feedback and reviews after the project is completed for continuous improvement.
• Develop and implement global marketing strategies that align with business goals.
• Create region-specific plans to address cultural and market differences.

Key Account Executive

• Build and nurture long-term relationships with existing and potential clients.
• Oversee key accounts ensuring smooth coordination.
• Manage key leads and prospects throughout the sales cycle, which involves processes such as quote preparation and CRM management to ensure a seamless sales process.
• Maintain accurate sales pipeline records in Zoho CRM for seamless tracking and reporting.
• Drive upselling and cross-selling initiatives across business units to maximize revenue potential.
• Leverage FAQS to manage the Projects.
• Assist in the creation of tailored proposals, sales collateral, and reports.

Requirements

• Strong communication (both verbal & written) and organizational skills are mandatory
• Excellent prioritization and organizational skills, with excitement for the idea of managing multiple responsibilities in parallel
• Should be detail-oriented problem-solvers who are able to employ leadership, critical thinking, and time management skills
• Should welcome iterative approaches to problem-solving while being capable of building general solution frameworks for common problems
• Should have some understanding of technical aspects (APIs, SDKs, etc.) in order to efficiently structure & update technical documentation
• Result-driven, ambitious, and action-oriented
• Good planner, able to predict outcomes and evaluate risks early on
• A creative and driven individual
• The ability to think critically and analytically
• Flexibility and adaptability
• Detailed and quality-oriented
• Process-driven & structured

Qualification

• Current BE or outgoing BE students with specialization in ECE, EEE, Mechanical, Mechatronics, or any other relevant field
• Should be available full time