Performance Marketing Manager

22 hours ago

Bengaluru, Karnataka, India Vatatree Consulting Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Manager – Performance Marketing 

Job Description Document 
About the Job 
As a Performance Marketing Manager, you will spearhead the creation, execution, and management of paid acquisition campaigns. Your role will revolve around leveraging data insights to drive growth across all acquisition channels. 

Role & Responsibilities 

• Will be responsible for performance marketing budgets, go-to-market calendars, campaign 
strategies, tactics, action plans and timelines. 

• Will be directly responsible for marketing attributed sales through the D2C site and aligned 
partners (Amazon, Flipkart, Myntra etc) 

• Construct and oversee acquisition campaigns across diverse channels such as social media, search 
engine marketing (SEM), and display advertising to amplify revenue and enhance return on 
investment (ROI). 

• Employ quantitative analysis to scrutinize and refine campaign performance, utilizing data-driven 
insights to inform strategic decisions. 

• Identify and address marketing performance issues through rigorous analysis, employing tools like 
Google Analytics to conduct root cause analysis. 

• Develop user-friendly reporting and visualization dashboards to effectively communicate complex 
analyses pertaining to demand funnel, marketing planning, budgeting, ROI, operational efficiency, 
campaign impact, awareness, events, and strategic key performance indicators (KPIs). 

• Stay abreast of new and pertinent KPI metrics requirements to facilitate performance management 
and optimization efforts. 

• Collaborate closely with creative and marketing teams to experiment with new strategies and 
foster innovation. 

• Deliver measurable enhancements in ROI and cost per conversion (CPA) across all marketing 
channels.  

• Liaise with various agencies and internal teams for maximizing performance marketing 
effectiveness. 

• Continually work on the Search Engine Optimization of the website(s) 

Desired Experience and Skills 

• Previous experience in a quantitative marketing role, demonstrating proficiency in devising and 
executing strategies across social, search, or other performance-oriented channels. 

• Experience in D2C ecommerce and/or handling performance marketing agencies will be a plus 

• Hands-on experience in setting up campaigns within platforms such as Facebook Ads Manager, 
Google Ads. 

• Deep understanding of data analytics and modeling, with the ability to objectively discern insights 
for stakeholder dissemination. 

• Proven track record of building and scaling acquisition campaigns with a strong emphasis on ROI 

• Education: Degree or MBA or a relevant field, with 5 – 7 experience in Performance Marketing. 

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