Marketing Associate – B2B Pharma Services Outreach

23 hours ago

Bengaluru, Karnataka, India apicule Full time

About apicule

apicule is a global pharmaceutical platform connecting
APIs, Intermediates, CDMO/CMO/CRO services, and Pharma consulting
with drug manufacturers worldwide. We are building a one-stop hub for sourcing, partnerships, and expert consultation across the pharma value chain.

Role Overview

Own
LinkedIn-led B2B marketing and direct outreach
to pharma and biotech companies for apicule's services:
APIs, Intermediates, CDMO services, Pharma Consulting, and Consultant engagements
. You will research target accounts, plan campaigns, coordinate cross-functionally, and run day-to-day outreach via
LinkedIn, email, and calls
—no Instagram/Facebook.

Key Responsibilities

  • Plan and execute
    LinkedIn B2B outreach
    (connection strategy, messaging, nurture sequences) to pharma decision-makers.
  • Conduct
    market research
    to build target lists by service vertical (APIs, intermediates, CDMO, consulting).
  • Coordinate
    closely with Business Development, Sales, and
    Scientific Data Curation
    teams to align messaging and offerings.
  • Run
    direct communication
    with prospects: handle
    calls, emails, and LinkedIn messages
    ; schedule intro meetings.
  • Prepare concise collateral (service summaries, capability notes) using internal inputs.
  • Maintain pipelines in
    Google Sheets/Workspace
    and report progress regularly (responses, meetings, qualified leads).
  • Support onboarding of
    new consultants and suppliers
    by initiating conversations and facilitating introductions to the apicule team.
  • Strictly
    no Instagram/Facebook
    ; focus is
    LinkedIn and direct communication
    only.
  • Optional/occasional: evaluate
    Google Ads
    for niche service campaigns if needed.

Required Skills & Tools

  • Degree in
    Pharma/Life Sciences/Business/Marketing
    (any of these is acceptable).
  • Strong written and spoken
    English (mandatory)
    ;
    Hindi/Telugu/Mandarin
    preferred.
  • Hands-on with
    LinkedIn
    ,
    LinkedIn Sales Navigator
    ,
    Google Workspace (Docs/Sheets)
    , and
    Excel
    .
  • Comfortable with professional outreach, cold messaging, and follow-ups over
    LinkedIn, email, and phone
    .
  • Organized, metrics-driven, and able to work cross-functionally.

Compensation & Terms

  • ₹7,500/month
    for
    0–1 year
    experience
  • ₹10,000/month
    for
    1–1.5 years
    experience
  • Probation
    : 1 month
  • Certificates/Letters
    : Experience letter and standard relieving documents will be provided.
  • Remote / Work from Home
  • Fast-track growth within the company based on performance
  • Exposure to international pharmaceutical sourcing and trading
  • Opportunity to transition into senior roles as the company scales
  • Certificate of excellence upon successful milestone completions

What Success Looks Like

  • Consistent weekly activity across target accounts (outreach, responses, meetings scheduled).
  • Clean, updated tracking in Sheets; timely handoff of qualified conversations to BD/Sales.
  • Clear coordination with Scientific Data Curation to ensure technically accurate messaging.

How to Apply:

Apply here or send your updated resume to with the subject line:

"
Sales and Business Development Executive – apicule
" and Include:
Resume + LinkedIn profile link

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