Social Media Specialist

2 days ago

Pune, Maharashtra, India IBN Technologies Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Hello,

Greetings from IBN Technologies Ltd

Job Title: Senior Social Media Expert

Experience Required: 3+ Years

Location: Pune (WFO)

Shift: Day Shift (10 AM - 7 PM)

Employment Type: Full-Time

About the Role:

We are looking for a Senior Social Media Expert who can lead our social media strategy, content creation, and brand engagement across multiple platforms. The ideal candidate should have hands-on experience in managing B2B and B2C social media campaigns, a deep understanding of trends and analytics, and the ability to translate business goals into impactful digital content.

Key Responsibilities:

  • Develop and implement a strategic social media plan aligned with brand and business objectives.
  • Manage and grow brand presence across LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
  • Create and oversee content calendars, campaigns, and paid promotions.
  • Collaborate with the content, design, and marketing teams to deliver engaging posts, stories, and ad creatives.
  • Monitor, analyze, and report on social media performance metrics using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics.
  • Stay updated with social media trends, algorithms, and best practices to enhance brand reach and engagement.
  • Manage community engagement responding to comments, messages, and brand mentions promptly.
  • Drive lead generation, brand awareness, and audience engagement through innovative campaigns.
  • Oversee social media ad budgets and optimize campaigns for best ROI.
  • Conduct competitor analysis to identify new opportunities and creative ideas.

Required Skills and Experience:

  • 3+ years of hands-on experience in managing social media for brands or agencies.
  • Proven expertise in content strategy, campaign planning, and social media advertising.
  • Strong understanding of B2B and B2C audience dynamics.
  • Proficiency in tools like Canva, Meta Ads Manager, LinkedIn Campaign Manager, Hootsuite, or Buffer.
  • Excellent copywriting and communication skills.
  • Analytical mindset with the ability to interpret data and insights.
  • Creative thinker with attention to detail and design aesthetics.
  • Ability to manage multiple projects and meet deadlines.

Preferred Qualifications:

  • Experience in finance, technology, or professional services industry (a plus).
  • Basic knowledge of SEO and content marketing integration.
  • Familiarity with AI-driven content or automation tools (optional).

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