Senior Social Media Executive

1 week ago

Pune, Maharashtra, India A2 Digi Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role & responsibilities

  • Develop and execute social media strategies to enhance brand visibility and engagement for our clients.
  • Create and implement effective social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and others as required.
  • Manage social media accounts for clients, including content creation, scheduling, publishing, and monitoring.
  • Generate engaging and persuasive copy for social media posts, ads, and other promotional materials.
  • Collaborate with the design team to create visually appealing and impactful video and image creatives for social media channels.
  • Monitor social media trends, competitor activities, and industry developments to identify new opportunities and improve campaign performance.
  • Engage with followers, respond to comments and messages, and foster community growth and interaction.
  • Analyze and report on social media metrics, track campaign performance, and provide actionable insights and recommendations to clients.
  • Stay up-to-date with emerging social media platforms, tools, and best practices, and implement innovative strategies to drive results.

Preferred candidate profile

  • Masters/ Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
  • Proven work experience as a Social Media Specialist or similar role, only in a digital marketing agency.
  • In-depth knowledge of social media platforms, algorithms, and best practices.
  • Strong understanding of digital marketing concepts, including branding, content marketing, and community management.
  • Proficient in using social media management tools, analytics platforms, and content scheduling platforms.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Creative mindset with the ability to generate innovative ideas for social media campaigns.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Strong analytical skills with the ability to interpret data and extract actionable insights.
  • Experience with video and image editing tools is a plus.
  • Passion for staying up-to-date with the latest social media trends and industry developments
  • Demonstrated leadership abilities, with experience managing a team of Social Media specialists.

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