Medical Product Manager
3 days ago
Key Responsibilities
- Create and curate engaging medical content for social media platforms, online events, and marketing campaigns, ensuring it aligns with educational goals and enhances user engagement.
- Identify and develop new content buckets for social media to foster increased interaction and engagement with the medical community, keeping content fresh and relevant.
- Provide consistent support for all medical-related content, including posts, blogs, newsletters, and promotional materials, ensuring accuracy, clarity, and relevance.
- Travel across India to collect valuable student feedback, conduct offline medical quizzes, meet faculty members, and participate in medical events to gather insights for improving course offerings.
- Regularly analyze and benchmark competitor courses, identifying strengths, weaknesses, and opportunities to enhance our content and product offerings.
- Identify key pain points and challenges faced by students, using insights to guide the creation of impactful marketing campaigns and content strategies.
- Collaborate with the content and tech teams to conduct product testing before course launches, gathering feedback to suggest necessary improvements.
- Monitor industry trends and competitor offerings, recommending new features, course improvements, and updated content to stay ahead of the curve.
- Aggregate market feedback from various marketing channels and collaborate with cross-functional teams to translate this information into actionable product and content enhancements.
Requirements
- MBBS graduate with a passion for medical education and content strategy.
- Strong understanding of medical topics and the ability to simplify complex concepts for social and marketing content.
- Willingness to travel across India to interact with students and gather insights.
- Excellent communication, research, and analytical skills.
- Ability to collaborate across marketing, content, and tech teams.
- Strong time management and organizational skills.
- Solid writing and editing skills in English.
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