Product Manager

7 days ago

Delhi, Delhi, India Ambu AS Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Ambu India is seeking a dynamic and strategic Product Manager to lead the marketing efforts for our urology portfolio—Uretero and Cysto—across the South Asia region. The role involves end-to-end ownership of product launches, marketing campaign execution, on-ground support, and cross-functional collaboration. The ideal candidate should have strong experience in medical device or healthcare marketing, with a proven ability to execute brand strategies and drive product adoption through market intelligence, training, and customer engagement.

Key Responsibilities

  • Product Launch Execution – Ureteroscope
  • Lead and manage the launch of Ureteroscope across the SA region.
  • Collaborate with cross-functional stakeholders (sales, supply chain, regulatory, medical affairs) to ensure seamless execution.
  • Ensure timely deployment across all relevant channels.
  • Campaign Design & Execution
  • Design and implement lifecycle-based marketing campaigns for Ureteroscope.
  • Track campaign KPIs, gather market feedback, and optimize for impact.
  • Promotional Material Management
  • Plan, develop, and manage promotional and educational content.
  • Track utilization, ROI, and ensure timely updates and replenishments.
  • Launch Plan Progress Tracking
  • Maintain dashboards and detailed timelines for the launch plan.
  • Monitor progress, flag risks or bottlenecks, and drive corrective actions.
  • On-Field Support
  • Provide strategic and operational support to the field force.
  • Conduct joint field visits to align with field realities and reinforce product messaging.
  • Training & Capability Building
  • Deliver initial and refresher product training sessions to sales teams.
  • Ensure consistent and accurate product knowledge dissemination.
  • Market Intelligence
  • Perform competitive benchmarking and regular market research.
  • Utilize insights to refine brand strategy and market positioning.
  • Conference & Event Participation
  • Represent the brand at major conferences, CME events, and industry meetings.
  • Collaborate with internal and external stakeholders to maximize event impact.
  • Gather competitive insights and feedback from key opinion leaders (KOLs).
  • Urology Portfolio Development and Cystoscope Market Establishment:
  • Craft an integrated marketing plan to position all products as a complete urology solution.
  • Identify synergistic promotion opportunities and shared touchpoints
  • Build and implement a go-to-market strategy specifically for Cystoscope
  • Identify key customer segments and craft targeted messaging and positioning.
  • Lead doctor engagement initiatives and KOL development programs.
  • Track adoption metrics, prescriber feedback, and market traction.
  • Fieldwork & Cross-Team Collaboration:
  • Collaborate closely with the sales team to drive product penetration.
  • Conduct field visits to gather insights, build relationships with HCPs, and support sales execution.
  • Partner with supply chain, regulatory, and training teams to ensure cross-functional alignment.

Qualifications & Skills

  • Bachelor's degree in Life Sciences, Pharmacy, or a related field (MBA/PGDM in Marketing preferred from a top tier B School).
  • 4–6 years of experience in product management or marketing within the medical device or pharma industry.
  • Prior experience in urology or surgical specialties preferred.
  • Strong project management and communication skills.
  • Willingness to travel across the South Asia region as needed.

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