Product Manager

City: New Delhi

State:

Country: India

Business Area: Marketing

Department: Global Emerging Markets

Employment Type: Full-time

Ambu India is seeking a dynamic and strategic Product Manager to lead the marketing efforts for our urology portfolio—Uretero and Cysto—across the South Asia region. The role involves end-to-end ownership of product launches, marketing campaign execution, on-ground support, and cross-functional collaboration. The ideal candidate should have strong experience in medical device or healthcare marketing, with a proven ability to execute brand strategies and drive product adoption through market intelligence, training, and customer engagement.

Key Responsibilities:

1. Product Launch Execution – Ureteroscope

• Lead and manage the launch of Ureteroscope across the SA region.
• Collaborate with cross-functional stakeholders (sales, supply chain, regulatory, medical affairs) to ensure seamless execution.
• Ensure timely deployment across all relevant channels.

2. Campaign Design & Execution

• Design and implement lifecycle-based marketing campaigns for Ureteroscope.
• Track campaign KPIs, gather market feedback, and optimize for impact.

3. Promotional Material Management

• Plan, develop, and manage promotional and educational content.
• Track utilization, ROI, and ensure timely updates and replenishments.

4. Launch Plan Progress Tracking

• Maintain dashboards and detailed timelines for the launch plan.
• Monitor progress, flag risks or bottlenecks, and drive corrective actions.

5. On-Field Support

• Provide strategic and operational support to the field force.
• Conduct joint field visits to align with field realities and reinforce product messaging.

6. Training & Capability Building

• Deliver initial and refresher product training sessions to sales teams.
• Ensure consistent and accurate product knowledge dissemination.

7. Market Intelligence

• Perform competitive benchmarking and regular market research.
• Utilize insights to refine brand strategy and market positioning.

8. Conference & Event Participation

• Represent the brand at major conferences, CME events, and industry meetings.
• Collaborate with internal and external stakeholders to maximize event impact.
• Gather competitive insights and feedback from key opinion leaders (KOLs).

9. Urology Portfolio Development and Cystoscope Market Establishment:

• Craft an integrated marketing plan to position all products as a complete urology solution.
• Identify synergistic promotion opportunities and shared touchpoints
• Build and implement a go-to-market strategy specifically for Cystoscope
• Identify key customer segments and craft targeted messaging and positioning.
• Lead doctor engagement initiatives and KOL development programs.
• Track adoption metrics, prescriber feedback, and market traction.

10. Fieldwork & Cross-Team Collaboration:

• Collaborate closely with the sales team to drive product penetration.
• Conduct field visits to gather insights, build relationships with HCPs, and support sales execution.
• Partner with supply chain, regulatory, and training teams to ensure cross-functional alignment.

Qualifications & Skills:

• Bachelor's degree in Life Sciences, Pharmacy, or a related field (MBA/PGDM in Marketing preferred from a top tier B School).
• 4–6 years of experience in product management or marketing within the medical device or pharma industry.
• Prior experience in urology or surgical specialties preferred.
• Strong project management and communication skills.
• Willingness to travel across the South Asia region as needed.

About Ambu

Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.

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