Field Marketing Manager

2 days ago

Thāne, Maharashtra, India Livlong 365 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The
BTL Marketing Manager
will lead on-ground, non-digital marketing initiatives to strengthen brand visibility, consumer trust, and engagement. The role focuses on hyperlocal, experiential, and healthcare-specific activation programs — bridging the gap between online brand presence and offline community trust. You will work closely with sales, category, and marketing teams to plan and execute offline campaigns that drive new user acquisition, repeat engagement, and regional brand growth.

Roles & Responsibilities

1. On-Ground Campaign Strategy & Execution

· Conceptualize and execute BTL campaigns Pan India across company branches, pharmacy partners, clinics, societies, wellness camps, diagnostic centers, and corporate offices.

· Drive local market activations — such as free health check-up drives, pharmacy branding, doctor engagement programs, patient awareness camps, and CSR-linked wellness events.

· Plan and execute regional roadshows, city takeovers, or retail partner events to promote app usage and health plans.

2. Retail & Partner Visibility

· Implement branch branding and visibility across offline touchpoints (clinics, diagnostic centers, pharmacy partners, etc.).

· Manage production, and deployment of POSM materials — standees, posters, danglers, shelf strips, and outdoor signages.

· Collaborate with channel sales and trade marketing teams to ensure consistent brand presence across Tier 1–3 cities.

3. Vendor Management

· Identify and manage regional vendors and activation agencies for fabrication, logistics, and manpower deployment.

· Negotiate rates, ensure quality compliance, and maintain efficiency in spend utilization.

4. Cross-Functional Collaboration

· Work closely with digital, CRM, and retention teams to ensure seamless offline–online customer journey.

· Partner with medical affairs, pharmacy, and diagnostics teams to co-create compliant and educational on-ground initiatives.

· Coordinate with creative and brand teams to ensure messaging aligns with brand voice and regulatory guidelines.

5. Campaign Measurement & Insights

· Track KPIs like footfall, lead generation, app downloads, coupon redemptions, and conversion uplift from BTL campaigns.

· Evaluate campaign ROI using data dashboards and provide actionable insights for optimization.

· Maintain and present monthly and quarterly BTL performance reports.

Required Skills

· Proven experience in BTL marketing for healthcare, pharma, or D2C brands.

· Strong project management and operational execution capability.

· Ability to plan hyperlocal campaigns based on regional consumer insights.

· Skilled in vendor negotiation, budgeting, and agency management.

· Excellent communication, stakeholder management, and multitasking ability.

· Understanding of healthcare regulations related to promotional activities (optional but desirable).

Qualifications

· MBA/PGDM in Marketing, Brand Management, or related field.

· 3 - 4 years of experience in BTL marketing, activations, or trade marketing in healthcare, pharma, or D2C sectors.

· Hands-on experience with on-ground activations, corporate wellness events, or pharmacy marketing programs.

· Exposure to omnichannel campaigns integrating offline activations with app and digital performance tracking.

Location

Thane

  • Head of Sales Marketing

    2 weeks ago

    Thāne, Maharashtra, India Monday Marketing Company Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Company DescriptionMonday Marketing Company is a growth-focused digital marketing agency dedicated to empowering businesses through innovative and customer-centric strategies. Offering a diverse array of services, including Growth Marketing, SEO, Facebook Ads, Google Ads, Social Media, Content Marketing, and Website Development, we handle all aspects of the...

  • Field Sales Specialist

    2 weeks ago

    Thāne, Maharashtra, India SocialGrade| AI Driven Digital Marketing Full time ₹ 4,50,000 - ₹ 9,00,000 per year

    Company DescriptionSocialGrade is a pioneering digital marketing agency, specializing in crafting data-driven social media strategies that transform engagement into measurable results. From tailored campaigns and dynamic content creation to precision-targeted advertising and community building, we help brands grow their online presence and foster meaningful...

  • Marketing Manager

    8 hours ago

    Thāne, Maharashtra, India Contactx Resource Management Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Marketing Manager - India & SEAWe are Hiring for a Software company who cater their services to Companies in the marine, industrial, and energy sectors trust Cadmatic software to design, build, and operate ships and complex industrial plants worldwide including shipyards, EPCs, owners-operators, and engineering firms.Purpose:The Marketing Manager, India &...

  • Growth Marketing Manager

    1 week ago

    Thāne, Maharashtra, India The Thirsty Crow Marketing Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Are you a digital marketer who lovesAI-driven campaignsand channel-specific strategy? AtThirsty Crow Marketing Services (TTC), we're looking for someone tolead campaigns across LinkedIn, WhatsApp, and Email, usingGenAI toolsto scale personalization and performance.What You'll Do: Plan & execute campaigns tailored to audience behavior across LinkedIn,...

  • Marketing Manager

    2 weeks ago

    Thāne, Maharashtra, India NGenious Solutions, Inc Full time ₹ 8,00,000 - ₹ 12,50,000 per year

    Key SkillsAI-driven Performance OptimizationBranding, Brand Visibility and Brand MetricsMarket Research & AnalysisDeveloping & Implementation of Marketing Strategies (Both Online / Offline)Lead GenerationSocial Media, Online Marketing, Content Marketing ManagementCampaign ManagementBudget ManagementMarketing CollateralsTeam Building & Resource...

  • Marketing Manager

    2 weeks ago

    Thāne, Maharashtra, India Stellaspire Consultancy Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    Skills & ResponsibilitiesCreate and implement marketing plans that align with company goals, including brand positioning, target audience identification, and multi-channel campaign execution.Optimize marketing performance using AI tools and ensure efficient budget allocationPlan, manage, and optimize the marketing budget, ensuring cost-effective use of...

  • Business Development Specialist – Real Estate Marketing

    3 days ago

    Thāne, Maharashtra, India Marketing Garage Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About the RoleMarketing Garage is looking for a dynamicBusiness Development professionalwith prior experience meetingreal estate developers and pitching Immersive Marketing Experiences, Creative retainer for their existing projects and new launches and 360 Digital Duties– Social and Video Production.New Client generation, by showcasing 360-degree Marketing...

  • Marketing Manager

    2 weeks ago

    Thāne, Maharashtra, India Technosprout Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    About TechnoSprout SystemsTechnoSprout Systems is a global technology consulting and engineering firm enabling enterprises across India, the UAE, and the USA to build autonomous, predictable, and high-performing digital ecosystems. Through our structured modernisation framework spanning Consulting, Platform Engineering, Optimisation, and Managed Operations,...

  • Assistant Manager- Marketing

    1 week ago

    Thāne, Maharashtra, India Elanco Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Education : EQUIVALENTEXPERIENCEAt Elanco (NYSE: ELAN) – it all starts with animalsAs a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go...

  • Business Development Manager

    1 week ago

    Thāne, Maharashtra, India SocialGrade| AI Driven Digital Marketing Full time ₹ 36,000 per year

    SocialGrade, an AI-driven digital marketing agency, is looking for a proactive and results-oriented Business Development Manager with mandatory experience in the Food & Beverage (F&B) industry.The ideal candidate will leverage their understanding of restaurants, cafés, cloud kitchens, and hospitality operations to identify growth opportunities, build strong...