General Manager Sales Force Effectiveness

Company Description

Cadila Pharmaceuticals Limited, is one of India's largest privately-held pharmaceutical companies, headquartered in Ahmedabad, Gujarat. With over 70 years of experience, the company develops and manufactures pharmaceutical products and distributes them across more than 100 countries. Cadila Pharmaceuticals operates across 45+ therapeutic areas, with a focus on cardiovascular, anti-infectives, diabetes, and more. Supported by over 300 scientists, innovation and research are integral to the company, particularly in biotechnology, APIs, and formulations. Cadila Pharmaceuticals boasts state-of-the-art manufacturing facilities, including USFDA-approved sites in India and Ethiopia.

Role Description

This is a full-time, on-site role based in Ahmedabad for a General Manager, Sales Force Effectiveness. The General Manager will oversee the effectiveness of the sales force, analyze customer satisfaction metrics, and strategize improvements in sales processes. Key responsibilities include managing the sales team, optimizing customer service models, ensuring sales goals are achieved, and implementing strategies to enhance team performance while aligning with the company's goals.

Qualifications

• Solid expertise in General Management, Sales, and Team Management
• Strong skills in Customer Satisfaction and Customer Service
• Proven ability in leading teams and implementing growth strategies
• Excellent problem-solving, communication, and leadership abilities
• Experience in the pharmaceutical sector is an asset
• Master's degree in Business Administration, Management, or a related field is preferred

Role Description:

Executive Search: AGM / DGM / GM – Sales Force Effectiveness (SFE) (Indian Pharma – Domestic Market, based at Ahmedabad)

We are seeking a senior leader to shape and drive the commercial excellence of our domestic pharma business. In this role, you will own end-to-end Sales Force Effectiveness — from strategy and execution to digital transformation and long-term growth.

What This Role Means — and What You Will Deliver

Strategic Leadership & Commercial Impact: You will define and lead the roadmap to optimise sales-force productivity, territory architecture, incentive design and execution standards — directly influencing revenue growth and market penetration.

Data-Driven Decision CPU: Leverage advanced analytics, RCPA forecasting, Rx & market data insights to shape territory prioritization, doctor/chemist segmentation, and brand‐portfolio alignment decisions.

Digital & Automation Transformation Owner: Spearhead CRM/CLM/SFA automation, e-detailing, digital reporting and real-time dashboarding — transforming field-force operations into a tech-enabled, high-efficiency engine.

Organizational Architect & Change Leader: Build a high-performance commercial structure — aligning Sales, Marketing, HR, IT and Digital Teams — and lead change-management, capability building and compliance culture across hierarchy.

Mentor & Build Leadership Bench: Develop and nurture future sales leaders; own manpower planning, incentive governance and performance management for large-scale field force, ensuring robust succession and scalability.

What We Expect from You

14–25+ years of experience (depending on level: DGM → GM) in Indian pharma SFE / Sales Analytics / Leadership roles, with proven track-record in domestic pharma (chronic + acute mix preferred).

Deep mastery of SFE metrics, forecasting, RCPA, digital sales tools/CRMs (e.g. VEEVA, CNEXT, Argus, in-house), and ability to architect analytics and reporting frameworks.

Demonstrated success in leading digital transformation or automation projects — from requirement gathering to deployment, adoption and impact measurement.

Strong business acumen, strategic thinking, stakeholder management (interaction with BU Heads / NSMs / Marketing / HR / IT), change-management and execution excellence.

Educational credentials: B.Pharm / B.Sc + MBA (Marketing / Analytics / Operations). Data-tools or analytics certifications are a distinct plus.

Why This Opportunity Is Unique

You will not just manage a sales-organization — you will reimagine and build it for the future: data-driven, digitally enabled, scalable and high-performing. For a leader looking to leave a lasting impact and define commercial excellence at a national level, this is your stage. This role offers strategic influence, cross-functional ownership, and the chance to lead transformation for a large footprint in Indian pharma.