Social Media Specialist

1 week ago


Remote, India Search Advisers Services Guj Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role & responsibilities

Job Spec: Social Media Specialist (Remote, International)

Reports to: Chief Marketing Officer (CMO)

Experience: 1 year executing multichannel social campaigns, incl. some international

exposure

Role Purpose

Translate the CMOs marketing strategies, directives and plans into daytoday social

execution: scheduling, moderation, light asset editing, and weekly performance snapshots.

The role is actioncentric - strategy is provided; the Specialist implements and surfaces trends.

Key Responsibilities

1. Content Scheduling (Zoho Social)

  • Publish posts to Instagram, Facebook, LinkedIn, TikTok, YouTubeShorts per preset

calendar / plans.

2. Community Moderation

  • Reply to comments, foster conversation; flag issues to CS team.

3. Campaign Asset Management

  • Upload creatives supplied by CMO / design team; ensure correct UTMs, hashtags,

captions.

4. Trend Spotting & Reporting

  • Provide a concise weekly report: top3 performing posts, emerging content themes,

basic metrics (reach, engagement).

5. Light PaidBoost Execution

  • Launch boosted" posts as instructed; track spend vs. budget.

Performance Indicators (ExecutionFocused)


• Publish calendar adherence 98% (posts live on scheduled day/time)


• Weekly report delivered by EOD each Friday


• Prompt escalation of negative sentiment / crises (30min during work hours)

Skills & Tools


• Zoho Social handson.


• Competent in Canva / Adobe Express for quick edits.


• Familiarity with Meta / TikTok / LinkedIn native dashboards for simple boosts.


• Strong written English; able to follow a supplied tone & style guide.

NicetoHave


• Golf / sportsapp launch exposure.


• Basic understanding of socialinfluencer workflows.


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