
Social Media Specialist
1 week ago
Role & responsibilities
Job Spec: Social Media Specialist (Remote, International)
Reports to: Chief Marketing Officer (CMO)
Experience: 1 year executing multichannel social campaigns, incl. some international
exposure
Role Purpose
Translate the CMOs marketing strategies, directives and plans into daytoday social
execution: scheduling, moderation, light asset editing, and weekly performance snapshots.
The role is actioncentric - strategy is provided; the Specialist implements and surfaces trends.
Key Responsibilities
1. Content Scheduling (Zoho Social)
- Publish posts to Instagram, Facebook, LinkedIn, TikTok, YouTubeShorts per preset
calendar / plans.
2. Community Moderation
- Reply to comments, foster conversation; flag issues to CS team.
3. Campaign Asset Management
- Upload creatives supplied by CMO / design team; ensure correct UTMs, hashtags,
captions.
4. Trend Spotting & Reporting
- Provide a concise weekly report: top3 performing posts, emerging content themes,
basic metrics (reach, engagement).
5. Light PaidBoost Execution
- Launch boosted" posts as instructed; track spend vs. budget.
Performance Indicators (ExecutionFocused)
• Publish calendar adherence 98% (posts live on scheduled day/time)
• Weekly report delivered by EOD each Friday
• Prompt escalation of negative sentiment / crises (30min during work hours)
Skills & Tools
• Zoho Social handson.
• Competent in Canva / Adobe Express for quick edits.
• Familiarity with Meta / TikTok / LinkedIn native dashboards for simple boosts.
• Strong written English; able to follow a supplied tone & style guide.
NicetoHave
• Golf / sportsapp launch exposure.
• Basic understanding of socialinfluencer workflows.
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