Brand Activation Manager

3 days ago

Mumbai Metropolitan Region, India Skyleaf Consultants LLP Full time

We Are Hiring: Activation Manager

Locations: Ahmedabad | Mumbai | Hyderabad

Designation: Activation Manager

Experience: 5–8 Years

Education: MBA in Marketing

Industry Preference: Retail, Luxury, Telecom, FMCG (Field Marketing)

Role Overview

As an Activation Manager, you will be responsible for:

Flawless execution of central BTL campaigns

Hyper-local marketing initiatives to drive walk-ins

Catchment mapping and recce activities

Managing local vendor operations

Lead generation via RWAs, cross-promotions & field activations

Ensuring brand guideline adherence and reporting

Key Responsibilities

Local catchment planning (5–10 km radius)

Execute regional BTL campaigns & manage promoters

Local business partnerships and cross-promotions

Lead generation & digital lead reporting

Vendor supervision and invoice verification

Support store teams with activation requirements

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