Brand Manager, Consumer Activations

4 weeks ago

Mumbai, India Tata Consumer Products Full time

Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage logistics, permissions, vendor coordination, and on-ground branding.Ensure high-quality consumer experience and brand visibility.Team LeadershipRecruit, train, and manage large teams of sampling personnel across regions.Develop SOPs and training modules for field teams.Monitor team performance and ensure adherence to brand standards.Data & ReportingDesign systems to capture real-time data from activations.Publish post-event reports with KPIs, consumer feedback, and ROI analysis.Maintain dashboards for sampling volumes, reach, and engagement metrics.Stakeholder CollaborationManage agencies, vendors, budgets and timelines for flawless executionWork closely with brand, sales, and regional teams to align activation plans.Liaise with external agencies, vendors, and local authorities for smooth execution.Budget & ComplianceManage activation budgets efficiently.Ensure compliance with safety, legal, and brand guidelines.Critical success factors for the Role:MBA desirable, with proven experience in managing large-scale consumer events and activations.5 to 6 years in BTL activation/experiential marketing (FMCG or lifestyle brands).Strong creative thinking, project management and vendor negotiation skills.Strong operational and executional skills.Ability to lead and motivate large field teams.Data-driven mindset with experience in reporting and analytics.Excellent stakeholder management and vendor coordination.Desirable success factors for the Role:Experience in FMCG field marketing or BTL activation.Exposure to rural and urban consumer engagement formats.Familiarity with digital integration in on-ground activations (QR codes, app-based sampling, etc.)

  • Brand Manager, Consumer Activations

    4 weeks ago

    Mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution Excellence- Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.- Integrate digital amplification and measure KPIs for impact.- Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).- Manage...

  • Brand Manager, Consumer Activations

    4 weeks ago

    Mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...

  • Brand Manager, Consumer Activations

    4 weeks ago

    Mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role: Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Manager, Consumer Activations

    4 weeks ago

    Mumbai Metropolitan Region, India Tata Consumer Products Full time

    Key Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...

  • Brand Manager, Consumer Activations

    4 weeks ago

    Mumbai Metropolitan Region, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Manager, Consumer Activations

    2 weeks ago

    Mumbai Metropolitan Region, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Shopper and brand activation planner

    2 hours ago

    Mumbai, Maharashtra, India Aisles & Shelves Full time

    Company DescriptionAisles & Shelves specializes in market development, shopper marketing, experiential storytelling, and behavior change communication. By combining data-driven insights with cultural context, the company crafts omnichannel strategies designed to guide consumers seamlessly from awareness to action and ultimately to purchase. Aisles & Shelves...

  • Brand Activation

    2 weeks ago

    Mumbai, Maharashtra, India The Whole Truth Foods Full time

    Role:Intern -Brand Activation (PPO basis the performance)Stipend:Upto 15KLocation: ​Bangalore(this opening is only for people residing in bangalore)(This is a full-time internship position with working days from Monday to Saturday)About the Company:We're creating the world's most trusted health food brand (because we believe that everything being sold...

  • Bdm (Mumbai) - Consumer Brands

    2 weeks ago

    Mumbai, India PurpleEon Consulting Services Full time

    Minimum 3 years experience handling Corporate Sales in Marketing Agencies such as Digital Media/Advertisement/Marketing/Event Agency etc. - Experience in handling Consumer Brands in sectors like FMCG, Retail, Telecom, Banking & Auto preferred. - Identifying opportunities for new business development through following up on leads and conducting research on...

  • Brand Manager

    2 weeks ago

    Mumbai, India Piramal Group Full time

    Business: Piramal Consumer Healthcare Department: Marketing Location: Kurla Travel: Medium Job Overview  The incumbent in this role is responsible for developing and implementing marketing plans to address brand requirements, leading and generating consumer insights, managing the communication strategy, monitoring the key brand parameters to ensure better...