Brand Manager, Consumer Activations

2 hours ago

Mumbai, India Tata Consumer Products Full time

Key Deliverables in this role:Execution Excellence- Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.- Integrate digital amplification and measure KPIs for impact.- Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).- Manage logistics, permissions, vendor coordination, and on-ground branding.- Ensure high-quality consumer experience and brand visibility.Team Leadership- Recruit, train, and manage large teams of sampling personnel across regions.- Develop SOPs and training modules for field teams.- Monitor team performance and ensure adherence to brand standards.Data & Reporting- Design systems to capture real-time data from activations.- Publish post-event reports with KPIs, consumer feedback, and ROI analysis.- Maintain dashboards for sampling volumes, reach, and engagement metrics.Stakeholder Collaboration- Manage agencies, vendors, budgets and timelines for flawless execution- Work closely with brand, sales, and regional teams to align activation plans.- Liaise with external agencies, vendors, and local authorities for smooth execution.Budget & Compliance- Manage activation budgets efficiently.- Ensure compliance with safety, legal, and brand guidelines.Critical success factors for the Role:- MBA desirable, with proven experience in managing large-scale consumer events and activations.- 5 to 6 years in BTL activation/experiential marketing (FMCG or lifestyle brands).- Strong creative thinking, project management and vendor negotiation skills.- Strong operational and executional skills.- Ability to lead and motivate large field teams.- Data-driven mindset with experience in reporting and analytics.- Excellent stakeholder management and vendor coordination.Desirable success factors for the Role:- Experience in FMCG field marketing or BTL activation.- Exposure to rural and urban consumer engagement formats.- Familiarity with digital integration in on-ground activations (QR codes, app-based sampling, etc.)

  • Brand Manager, Consumer Activations

    1 day ago

    Mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...

  • Brand Manager, Consumer Activations

    19 hours ago

    mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...

  • Brand Manager, Consumer Activations

    23 hours ago

    Mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Manager, Consumer Activations

    16 hours ago

    Mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Manager, Consumer Activations

    13 hours ago

    mumbai, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Manager, Consumer Activations

    13 hours ago

    Mumbai Metropolitan Region, India Tata Consumer Products Full time

    Key Deliverables in this role: Execution Excellence Conceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups. Integrate digital amplification and measure KPIs for impact. Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals). Manage...

  • Brand Manager, Consumer Activations

    18 hours ago

    Mumbai Metropolitan Region, India Tata Consumer Products Full time

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Manager, Consumer Activations

    5 days ago

    Mumbai Metropolitan Region, India Tata Consumer Products Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Key Deliverables in this role:Execution ExcellenceConceptualize and execute activations like food festivals, college events, influencer-led challenges and cultural tie-ups.Integrate digital amplification and measure KPIs for impact.Lead planning and execution of large-scale consumer activations (e.g., Mahakumbh, college fests, food festivals).Manage...

  • Brand Activations Manager

    2 weeks ago

    Mumbai, India Neulife Nutrition Full time

    Brand Activations ManagerLocation: MumbaiEmployment Type: Full-timeCompany: Neulife – Elevating Human PerformanceAbout NeulifeNeulife is a protein-forward, R&D-driven Company , pioneering absorption-optimized proteins and clinically validated formulations designed to elevate human performance. With patented innovations and a strong commitment to making...

  • Brand Activations Manager

    2 weeks ago

    Mumbai, India Neulife Nutrition Full time

    Brand Activations ManagerLocation: MumbaiEmployment Type: Full-timeCompany: Neulife – Elevating Human PerformanceAbout NeulifeNeulife is a protein-forward, R&D-driven Company, pioneering absorption-optimized proteins and clinically validated formulations designed to elevate human performance. With patented innovations and a strong commitment to making...