Shopper and brand activation planner

9 hours ago


Mumbai, Maharashtra, India Aisles & Shelves Full time

Company Description

Aisles & Shelves specializes in market development, shopper marketing, experiential storytelling, and behavior change communication. By combining data-driven insights with cultural context, the company crafts omnichannel strategies designed to guide consumers seamlessly from awareness to action and ultimately to purchase. Aisles & Shelves is committed to creating impactful strategies that address ever-changing market demands and connect brands with their target audience.

Role Description

We are seeking a full-time Shopper and Brand Activation Planner for an on-site role based in Mumbai. This role involves developing and executing shopper marketing plans, activating brand plans, and designing innovative campaigns to influence consumer behavior. Responsibilities include collaborating with cross-functional teams, analyzing shopper insights, creating promotional strategies that drive engagement, and measuring the effectiveness of executed marketing initiatives.

Qualifications

  • Proficiency in Shopper Marketing, Behavioral Insights Analysis, and Campaign Planning
  • Experience in Brand Activation, Omnichannel Strategy Development, and Experiential Marketing
  • Strong Analytical, Strategic Thinking, and Data Interpretation Skills
  • Expertise in Communication, Collaboration, and Stakeholder Management
  • Adaptable and able to thrive in a fast-paced environment
  • Proficiency in Marketing Tools and Software
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Prior experience in shopper marketing, retail, or FMCG is an advantage


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