Marketing & Sales Lead TECHLEAP (Industrial Grade Centre of Excellence to be set up in institutions and government) -

Job Description

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Function: B2B / B2G Sales Partnerships Brand & Demand Gen (B2C as a plus)

Location: Pan-India (Bengaluru/Delhi/Mumbai preferred)

Reports to: CEO / Program Director TECHLEAP

Leads: Regional Sales Managers, Partner/Channel Managers, Digital Marketing team, Proposal & Pre-Sales

Role Purpose

Lead and scale the commercial and brand growth engine for TECHLEAP, Mentrics flagship skill-education ecosystem. This role combines B2B/B2G enterprise sales (state and central skill missions, HEIs, universities, PSUs) with strategic marketing across brand, demand generation, and digital/field initiatives.

Key Objectives

• Win and execute government programs (MEGA ITI, NSDC/SSC, state skilling, CSR/PPP, tenders/RFPs).
• Establish long-term academy and lab partnerships with colleges and universities.
• Build TECHLEAP into a strong, industry-linked brand known for employability and institutional impact.

Key Responsibilities

1. Go-to-Market & Pipeline Ownership (B2B/B2G)

   • Build the national GTM plan targeting states, universities, polytechnics, and CSR/PSU opportunities.
   • Own enterprise pipeline (34 coverage) through account-based selling, territory planning, and partner engagement.
   • Lead RFI/RFP/EoI/GeM responsessolution framing, bid management, pricing, and compliance.

2. Government & Institutional Sales

   • Engage with Skill Depts., MSDE, State Missions, DTEs, and Universities to drive MoUs, PPPs, and framework agreements.
   • Build OEM/integrator alliances (FANUC, SMC, ABB, etc.) for joint bids and co-funded projects.

3. Value Proposition & Consultative Selling

   • Craft institutional value stories covering brand impact, accreditation, placement, and ROI.
   • Deliver CXO-level pitches and develop proposal assetsdecks, case studies, and ROI tools.

4. Marketing & Brand Leadership

   • Own TECHLEAP brand strategy, positioning, and partner governance.
   • Drive integrated marketingdigital (SEO, social, automation), content, and field activations (roadshows, conclaves, demo days).
   • Build thought leadership through PR, media, and industry body engagement.

5. Channel & OEM Co-Marketing

   • Execute joint campaigns, demo tours, and events with OEMs and partners.
   • Manage MDF/JMF programs, lead sharing, and case-study pipelines.

6. Team, Process & Tools

   • Build and lead a strong sales & marketing team (AEs, bid managers, BDRs, digital).
   • Implement CRM and automation (Salesforce/HubSpot); ensure pipeline hygiene and accurate forecasts.
   • Track performance through OKRs and dashboards (pipeline, win rate, CPL/CAC, ROI).

Qualifications & Experience

• 10 years in enterprise, education, GovTech, or edtech sales & marketing with proven B2G tendering and B2B institutional sales experience.
• Strong record of securing multi-crore, multi-year education, skill, or technology projects; hands-on experience with government e-procurement platforms (GeM, CPPP, state portals).
• Proven leadership in marketing and brand-building initiativesdigital, offline, and content-driven demand generation.
• Exposure to B2C student marketing, funnel management, counsellor networks, and digital CAC optimization is an added advantage.

Skills & Competencies

• Expertise in consultative selling, ROI-based solution storytelling, and senior stakeholder engagement.
• Strong proposal writing and bid management skills; adept in pricing, SLAs, commercial terms, and contract review.
• Data-driven marketer skilled in segmentation, A/B testing, performance analytics, SEO/SEM, and marketing automation.
• Proven team leadership under target pressure with focus on coaching, pipeline management, and execution discipline.
• Excellent communication and presentation skills; proficiency in English (regional languages a plus).
• Willingness to travel extensively (4060 PERCENT ) for client, partner, and event engagements.

Success Metrics (KPIs)

• Maintain strong pipeline health: 3 coverage, 2535 PERCENT win rate on qualified B2B/B2G deals, and optimized sales cycle time.
• Achieve annual order intake targets and grow recurring revenue from campuses and government programs.
• Drive marketing effectiveness through MQLSQL conversion rates, marketing-sourced pipeline PERCENT , CAC optimization, and event/webinar ROI.
• Strengthen brand performance measured by media visibility, OEM/partner co-marketing reach, inbound leads, and website conversions.
• Expand and activate the partner ecosystemnumber of active OEM/channel MoUs and value of co-funded initiatives.

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