Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO
2 weeks ago
Job Role:
· Develop FASTag messaging that differentiates Kotak FASTag in the market
· Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
· Communicate the value of new products and services to the sales and marketing team
· Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement
· Work with Corp Commuication and media team to develop PR and visibility plan for the product
· Develop and implement promotional activities such as promotions and product launches
· Conduct market research for consumer voice
· Lead and drive Digital campaigns / SEM/SEO
· Build/ conceptualise/ manage social media visibility and acquisition campaigns
· Manage advertising agencies and retainer ship arrangements
· Manage both consumer and trade marketing
· Create product content such as case studies, videos, website copy and blog posts
· Gain insight into customer use of current products, untapped opportunities and buyer personas
· Measure and optimize the buyer journey as it relates to product feature adoption and usage
· Manage marketing budget and approval processes
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