Marketing Manager-RELATIONSHIP BANKING GROUP-Marketing HO

2 weeks ago


Hyderabad, Telangana, India Kotak Mahindra Bank Full time ₹ 8,00,000 - ₹ 24,00,000 per year
Description

Job Role:

· Develop FASTag messaging that differentiates Kotak FASTag in the market

· Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

· Communicate the value of new products and services to the sales and marketing team

· Assist sales/channel drives through marketing initiatives to provide lift in acquisition and engagement

· Work with Corp Commuication and media team to develop PR and visibility plan for the product

· Develop and implement promotional activities such as promotions and product launches

· Conduct market research for consumer voice

· Lead and drive Digital campaigns / SEM/SEO

· Build/ conceptualise/ manage social media visibility and acquisition campaigns

· Manage advertising agencies and retainer ship arrangements

· Manage both consumer and trade marketing

· Create product content such as case studies, videos, website copy and blog posts

· Gain insight into customer use of current products, untapped opportunities and buyer personas

· Measure and optimize the buyer journey as it relates to product feature adoption and usage

· Manage marketing budget and approval processes


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