Head of Sales

Job Title

Head of Sales & Marketing

(Location: Bhopal, Madhya Pradesh)

Reporting To

• Managing Director / CEO

• (Or the senior leadership team / Board, as per company structure)

Job Type: Full-time, On-site (Bhopal)

About XtraNet Technologies Limited:

XtraNet Technologies Limited (formerly XtraNet Technologies Pvt Ltd) is an IT & IT-enabled services company headquartered in Bhopal, Madhya Pradesh.

With over two decades of experience, XtraNet provides solutions spanning software development, infrastructure, enterprise applications, digital transformation, and related services.

As the Head of Sales & Marketing, you will play a pivotal role in driving revenue growth, establishing market presence, and aligning sales & marketing efforts to scale the business in India, and potentially beyond.

Role Objective:

• To lead, strategize, execute, and oversee all sales and marketing activities for XtraNet from the Bhopal base, ensuring alignment with business goals and growth targets.

• To build and sustain a high-performance team, create brand positioning, nurture client relationships, and drive revenue, market share, and profitability.

• To act as the face of the company in the India region for sales, partnerships, and marketing initiatives.

Key Responsibilities:

Below are typical responsibilities; you may add or remove depending on business priorities:

Strategic Planning & Leadership:

• Define the sales & marketing strategy aligned with XtraNet's business objectives, domain offerings, target segments, and competitive positioning.

• Prepare annual, quarterly, and monthly plans (revenue targets, lead generation, campaign plans, budgets) and ensure adherence.

• Forecast sales, monitor pipeline health, track KPIs, analyze gaps, and take corrective measures.

• Stay abreast of industry trends, competitor moves, emerging technologies, and shifting customer preferences in IT / software / services markets.

Sales Management:

• Lead the sales team (regional / inside sales / business development executives), define territories, quotas, incentive structures.

• Drive new client acquisition, partnerships, key account management, upselling and cross-selling.

• Oversee the entire sales cycle: prospecting, proposal, negotiation, closing, implementation handover.

• Ensure strong alignment with pre-sales, solutioning, delivery, and support teams to ensure high customer satisfaction and repeat business.

Marketing & Branding:

• Develop and execute marketing campaigns (both digital and offline), brand promotion, events, trade shows, webinars, content marketing, PR, etc.

• Manage product/solution positioning, messaging, collateral, website, social media, and inbound marketing initiatives.

• Work with agencies or internal teams to deliver marketing assets, campaigns, and measurement.

• Monitor marketing ROI, lead quality, conversion metrics, attribution, and optimize spend.

Client & Stakeholder Management:

• Cultivate and nurture relationships with key clients, industry bodies, government / public sector / institutional clients (if applicable).

• Represent the company in trade fairs, seminars, conferences, industry forums, local events in MP / central India.

• Liaise with partners, channel relationships, alliances, OEMs, and collaborators.

Team & Operations:

• Recruit, mentor, train, and manage the sales & marketing team in Bhopal / region.

• Establish processes, systems, CRM usage, dashboards, reporting, sales enablement, and reviews.

• Define workflows for lead generation, handover, follow-up, feedback loop with delivery, and customer support.

• Manage budgets, resource allocations, monitoring expenses, evaluating ROI of campaigns, and ensuring cost-efficiency.

Reporting & Governance:

• Provide regular reports (weekly, monthly, quarterly) to senior leadership on performance, pipeline, risks, opportunities, forecasts, and strategic recommendations.

• Conduct market research, competitive benchmarking, win/loss analysis, and feedback loops.

• Set up dashboards and analytics to track key metrics (revenue growth, lead conversion rates, customer acquisition cost, sales cycle time, customer retention, etc.).

• Ensure compliance with applicable laws, policies, contractual obligations, and quality standards.

Desired Profile / Qualifications:

1. Education:

Bachelor's degree in Computer Science, Engineering, or relevant field. An MBA / Master's in Marketing / Sales / Business is must.

1. Experience:

20+ years of experience in B2B / IT Hardware/ software / System Integration/ Services sales & marketing roles. Prior experience leading teams. Proven track record of achieving revenue targets. Experience in across India and abroad.

1. Industry Knowledge:

Deep understanding of IT services, software solutions, digital transformation, enterprise clients, Public Sector / Government / Institutional sales (if applicable)

1. Skills & Competencies:

Strategic thinking, strong business acumen, sales orientation, leadership & people management, excellent communication & negotiation, stakeholder management, data-driven decision-making, digital marketing familiarity, customer-centric mindset.

1. Technical / Tools:

Experience with CRM tools (e.g. Salesforce, Zoho, MS Dynamics, etc.), marketing automation, analytics tools (Google Analytics, BI tools), MS Office, budgeting tools

1. Personal Traits:

Highly driven, self-starter, high integrity, ability to operate in ambiguity, resilience, ability to travel regionally, persuasive influence, stakeholder orientation.

Key Performance Indicators (KPIs):

• Achievement of annual / quarterly revenue / sales targets

• Lead generation volume, quality, and conversion rates

• Sales pipeline size, velocity, and closure ratio

• Marketing ROI, campaign performance, cost per lead, cost per acquisition

• Market share growth in assigned geography / segments

• Customer acquisition & retention metrics

• Team performance, attrition, growth & development

• Budget adherence and resource utilization efficiency

Working Conditions & Other Requirements:

• Based in Bhopal, travel across India as needed

• Office-based role, though occasional flexibility can be considered

• Occasional outstation visits for client meetings, conferences, trade events

• Saturday Working

• Willingness to attend evening or weekend events occasionally