Marketing Lead

1 day ago

Bengaluru, Karnataka, India Active Holiday Company Full time ₹ 9,00,000 - ₹ 12,00,000 per year

The Role:
As the Marketing Manager, you will be the voice of our brand. You will be responsible for crafting and executing a marketing strategy that resonates with adventure enthusiasts and directly drives bookings. Your role is crucial in attracting our target audience—from avid runners and cyclists to those seeking a more immersive way to travel.

Key Responsibilities:

  • Develop and implement a comprehensive B2C marketing strategy with a strong focus on digital and social media.
  • Manage all social media platforms (e.g., Instagram, Facebook, LinkedIn) with compelling, authentic content that inspires travel and showcases our unique trips.
  • Plan and execute digital campaigns, including email newsletters, content marketing, and paid advertising, to generate direct leads and conversions.
  • Analyze campaign performance, website traffic, and customer data to optimize strategies and improve ROI.
  • Collaborate with tour operations and sales teams to create marketing materials for new itineraries and promotions.
  • Engage with our online community and build a brand following of like-minded travelers.

Qualifications:

  • Proven experience in a B2C marketing role, ideally within the travel, adventure, or lifestyle sector.
  • Demonstrated ability to create and manage engaging content across social media and other digital channels.
  • Strong analytical skills with experience in using marketing tools and platforms (e.g., Google Analytics, social media analytics).
  • A creative storyteller with a deep passion for adventure and a genuine interest in active holidays.
  • Excellent written and verbal communication skills

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