Social Media Specialist

About ISKCON Bangalore

ISKCON Bangalore is a spiritual and cultural organization dedicated to sharing the timeless wisdom of Vedic scriptures and the practice of Krishna consciousness. Our digital platforms are a vital gateway for building a global community of spiritual seekers, sharing profound knowledge, and supporting our mission. We are looking for a passionate and skilled individual to join our team and use their professional expertise for a higher purpose.

Position Summary

1. Position Overview

The Social Media Specialist is responsible for shaping ISKCON Bangalore's digital presence across major online platforms. The role blends strategy, creativity, devotional sensitivity, and data-driven insight to ensure that the temple's message reaches and inspires a global audience.

2. Key Roles & Responsibilities

A. Social Media Strategy & Planning

• Develop monthly and festival-based content strategies aligned with temple initiatives.
• Plan campaign calendars for major events (Janmashtami, Rama Navami, Gita Jayanti, Kartika, etc.).
• Identify platform-specific opportunities to grow reach and impact.
• Coordinate with departments (events, publications, outreach) for timely updates.

B. Content Development & Supervision

• Guide content creators, interns, and designers in producing high-quality visuals, reels, and posts.
• Craft compelling captions, scripts, and messaging that reflect ISKCON's philosophy with accuracy.
• Review all outgoing content to ensure adherence to brand tone, correctness, and devotional decorum.
• Maintain consistency in design language across platforms.

C. Channel Management & Growth

• Manage official pages on Instagram, Facebook, X (Twitter), YouTube, LinkedIn, WhatsApp Channels, and Telegram.
• Optimize posting schedules based on analytics and audience behaviour.
• Foster healthy community engagement by responding to comments and messages.
• Oversee follower growth and cultivate a respectful digital community.

D. Video & Reel Direction

• Lead the conceptualization of reels, short videos, festival highlight clips, and storytelling content.
• Collaborate with videographers and editors to ensure output matches campaign objectives.
• Approve music, subtitles, overlays, and transitions as per copyrights and temple guidelines.
• Maintain a library of reusable media assets for future campaigns.

E. Analytics, Insights & Optimization

• Generate weekly and monthly performance reports.
• Track engagement patterns, content retention, and platform algorithms.
• Recommend optimizations such as new formats, content types, and posting patterns.
• Present insights to temple leaders and the digital communications team.

F. Collaboration & Coordination

• Work closely with PR, Publications, Events, and Website Teams for unified messaging.
• Coordinate with photographers, designers, volunteers, and interns.
• Ensure festival campaigns are executed smoothly with all stakeholders informed.

G. Process Management & Documentation

• Maintain platform checklists, campaign records, and content archives.
• Update SOPs for content approval, posting workflow, and crisis communication.
• Ensure compliance with copyright, authenticity of scriptural references, and brand guidelines.

H. Social Listening

• Monitor mentions, tags, and discussions involving ISKCON Bangalore.
• Flag misinformation or sensitive issues to senior authorities promptly.
• Maintain a respectful, composed digital voice even during challenging interactions.

3. Required Skills & Competencies

• Strong understanding of social media trends, algorithms, and analytics.
• Excellent writing skills with the ability to communicate devotional concepts clearly.
• Experience with creative tools (Canva/Photoshop), reel editing apps, and scheduling platforms.
• Ability to lead and mentor junior team members and interns.
• Strong organizational discipline and time management.
• Deep respect for ISKCON's values, teachings, and devotional atmosphere.

4. Work Ethics & Conduct

• Uphold spiritual integrity, accuracy, and sensitivity in all content.
• Maintain confidentiality of temple projects and unpublished material.
• Demonstrate punctuality, professionalism, and accountability.
• Avoid personal opinions, debates, or unauthorized communication on official channels.

5. Deliverables

• Monthly content calendar & strategy.
• Weekly analytics report.
• Growth insights and optimization suggestions.
• High-quality, platform-ready content (directly or through team supervision).
• Festival campaign execution.