Senior Marketing Specialist

2 days ago

Yelahanka, Karnataka, India Ansata Computer Systems Pvt. Ltd. Full time ₹ 8,00,000 - ₹ 12,00,000 per year
Key Responsibilities:
​

  • Plan, develop, and execute integrated marketing campaigns across offline and online channels.

  • Strengthen brand visibility on-ground by identifying and executing branding opportunities at industry events, partner locations, and relevant public spaces.

  • Manage and grow our offline presence through regular interaction with channel partners, organizing BTL activities, and ensuring consistent branding across all touchpoints.

  • Coordinate with internal teams and external vendors to ensure the timely rollout of offline campaigns, such as trade shows, product launches, dealer meets, and print advertising.

  • Create compelling content and messaging tailored for brochures, flyers, standees, banners, presentations etc.

  • Conduct market and field research to track industry trends, customer preferences, and competitor activities in both physical and digital spaces.

  • Analyze performance data from both online tools and offline touchpoints (event footfall, engagement, inquiries, etc.) to help refine marketing strategies.

  • Plan and execute events, seminars, training workshops, and trade shows

  • Collaborate with partners and vendors to produce and distribute physical marketing materials in alignment with the brand identity.

  • Support the marketing team with day-to-day tasks, including vendor coordination, inventory of printed materials, and maintaining updated marketing collateral kits.



Requirements
  • Bachelor's degree in business administration, marketing, or a related field.
  • 2 years experience in electronics hardware marketing is a plus.
  • Excellent communication and interpersonal abilities.
  • Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Google Analytics, Hootsuite, Mailchimp, etc.
  • Experience with social media platforms and content management systems.
  • Creative thinker with a passion for marketing and a keen eye for detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong organizational and multitasking skills.


Benefits
  • Competitive salary and performance-based incentives
  • Opportunities for professional development and growth within the company
  • Collaborative and innovative work environment
  • Health insurance and other benefits


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