Digital Marketing Specialist – D2C Milk Subscription Business

2 weeks ago

Mumbai, Maharashtra, India HariBol Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Us

We are a purpose-driven food brand committed to ethical, sustainable, and cruelty-free practices, delivering fresh, pure milk and other wholesome products directly to our customers' doorsteps every morning. Operating through a premium subscription model via our app and website, we focus on offering unmatched quality, transparency, and a superior customer experience. We are now looking to strengthen our digital presence and brand recall to match the impact of leading premium dairy brands.

Role Overview

We are seeking a
digital-first marketing professional
who can elevate our online brand presence and create meaningful engagement with our audience. This role will require blending data-driven performance marketing with strong creative storytelling-leveraging social media, influencers, and content marketing to make the brand stand out in the premium dairy space.

Key Responsibilities

  • Digital Campaign Strategy & Execution:
    Plan and execute high-impact online campaigns (Meta Ads, Google Ads, YouTube, etc.) to enhance brand awareness and attract quality customers.
  • Performance Marketing:
    Manage and optimize campaigns for maximum efficiency and measurable results across digital channels.
  • Content & Social Media:
    Build and manage the brand's social media identity, producing visually compelling and relevant content for platforms like Instagram and Facebook.
  • Influencer & Community Marketing:
    Identify, collaborate, and manage partnerships with influencers, food bloggers, and micro-creators.
  • Creative Direction:
    Work closely with design/content teams to produce impactful ad creatives, videos, and reels aligned with the brand's premium positioning.
  • Data & Analytics:
    Track, analyze, and report on campaign performance to inform future strategies.
  • Market Benchmarking:
    Stay updated with industry trends, drawing inspiration from successful premium D2C brands.
  • Retention & Engagement:
    Develop and implement digital initiatives such as email, WhatsApp marketing, and loyalty campaigns to engage and delight customers.

Key Requirements

  • 3–5 years of experience in
    digital marketing
    for a D2C brand (FMCG or premium food experience preferred).
  • Proficiency in performance marketing platforms (Meta Ads Manager, Google Ads, Analytics, etc.).
  • Strong visual storytelling and content creation skills.
  • Experience managing influencer collaborations.
  • Understanding of digital funnels, audience targeting, and retargeting.
  • Analytical mindset with a focus on measurable results.
  • Passion for sustainability, ethical food practices, and consumer-centric marketing.

What We Offer

  • Opportunity to shape the digital growth of a premium ethical food brand.
  • A purpose-driven, value-led work culture.
  • Creative freedom to develop and scale innovative campaigns.
  • Competitive salary with performance incentives.

Interested candidate kindly share your resume at

Regards

HR Team

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