Marketing Operations Specialist

At SiteMinder we believe the individual contributions of our employees are what drive our success. That's why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It's in our differences that we will keep revolutionising the way for our customers. We are better together

What We Do…

We're people who love technology but know that hoteliers just want things to be simple. So since 2006 we've been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We've helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we're the world's leading open hotel commerce platform, supporting 47,000 hotels in 150 countries - with over 125 million reservations processed by SiteMinder's technology every year.

About the Marketing Operations Specialist role…

We are seeking a Marketing Operations Specialist with hands-on experience in Marketo to join our high-performing marketing team. This role is ideal for someone who enjoys working with data, is eager to solve problems, and thrives in a fast-paced, collaborative environment.

You don't need to know everything on day one — we'll guide you — but you must have the curiosity, initiative, and analytical mindset to quickly understand complex processes and systems. If you love troubleshooting, digging into data, and finding solutions, you'll be a great fit here.

What you'll do…

• Marketo Campaign Execution

  • Build, test, and deploy email programs, nurture campaigns, landing pages, forms and trigger-based workflows..

  • Manage and optimise marketing automation workflows.

• A/B Testing & Optimisation

  • Plan, execute and analyse A/B tests for email campaigns, landing pages, and forms to improve engagement and conversion rates.

  • Recommend changes based on test results and best practices.

• Data Management & Quality

  • Maintain database health by ensuring data accuracy, consistency, and completeness.

  • Assist in lead lifecycle management, scoring, and routing.

  • Identify and resolve data issues proactively.

• Troubleshooting & Problem-Solving

  • Investigate campaign performance issues, integration errors, or workflow breakdowns.

  • Research potential solutions and escalate issues when needed.

• Analytics & Reporting

  • Create and maintain marketing dashboards and reports.

  • Analyze campaign performance and share actionable insights with the team.

• Cross-Functional Collaboration

  • Work closely with Marketing, Sales, and RevOps to support campaign execution and reporting needs.

  • Ensure alignment between marketing automation and CRM processes.

What you have…

• Experience:
  Hands-on experience using Marketo for campaign execution.

• Skills:

  • Strong analytical and problem-solving abilities.

  • Comfortable working with large datasets and performing data cleanup.

  • Excellent Google Sheets / Excel skills (formulas, pivot tables, lookups).

  • Skilled at researching and finding solutions independently (yes, "Googling" is a skill we value).

  • Attention to detail and ability to work methodically.

• Mindset:

  • Curious, quick learner with the ability to grasp new tools and processes quickly.

  • Eager to troubleshoot and find root causes of issues.

  • Team player who can also work independently.

• Familiarity with Salesforce or other CRMs.

• Experience with other marketing tools (Google Analytics, attribution platforms, webinar tools, etc.).

• Understanding of B2B marketing and lead lifecycle concepts.

Our Perks & Benefits…

- Mental health and well-being initiatives

- Generous parental (including secondary) leave policy

- Flexibility to work in a Hybrid model (2-3 days in-office)

- Paid birthday, study and volunteering leave every year

- Sponsored social clubs, team events, and celebrations

- Employee Resource Groups (ERG) to help you connect and get involved

- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.