Digital Marketing Operations Specialist

1 day ago

Pune, Maharashtra, India beBeeOperations Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Title

We are seeking a seasoned Marketing Operations professional to join our team. The ideal candidate will have expertise in marketing automation, data analysis, and campaign execution.

The Marketing Operations Manager will be responsible for optimizing marketing processes, managing data analytics, and tracking campaign performance to drive business outcomes.

  • Marketing Automation & Campaign Execution:
    • Develop and manage marketing automation workflows in HubSpot.
    • Set up and optimize email campaigns, landing pages, and lead flows.
    • Improve lead-nurturing workflows, segmentation, and personalization strategies.
  • Lead Management & CRM Integration:
    • Manage lead scoring, data hygiene, and CRM integrations between HubSpot & Salesforce.
    • Work closely with sales to optimize lead handoff and improve MQL to SQL conversion rates.
  • Data & Analytics:
    • Track marketing performance metrics (CTR, conversion rates, CAC, etc.).
    • Build and maintain dashboards & reports in Power BI, Google Analytics, and HubSpot.
    • Implement A/B testing to improve email, landing page, and ad performance.
  • Marketing Technology & Process Optimization:
    • Ensure Google Tag Manager, tracking pixels, and analytics scripts are correctly implemented.
    • Optimize marketing processes for efficiency and scalability.
    • Assist in basic JavaScript or scripting tasks to support automation and tracking.
  • Collaboration & Sales Alignment:
    • Work with demand generation, content, and sales teams to align marketing initiatives.
    • Support budget tracking and forecasting for marketing programs.

Requirements:

  • Essential Requirements:
    • 3-6 years of experience in marketing operations, demand generation, or B2B SaaS marketing.
    • Hands-on experience with HubSpot (marketing automation).
    • Familiarity with Salesforce (CRM) - expertise is not required, but experience working with it is beneficial.
    • Strong expertise in email marketing, lead scoring, and segmentation.
    • Data analysis & reporting experience with Google Analytics, HubSpot, and Power BI.
    • Excel expertise, including handling large datasets, pivot tables, and formulas.
    • Experience with campaign performance tracking & optimization.
Benefits

The successful candidate will enjoy a competitive salary and benefits package, as well as opportunities for professional growth and development.

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