 
						Lead - UX Research & Analytics
4 days ago
Description:
    We are seeking an experienced Lead UX Research & Analytics professional to drive data-informed decision-making across our app and web products. This role blends behavioral research, user journey analytics, and design strategy, ensuring that every product improvement is grounded in user insight.
Key Responsibilities :
    - Lead the end-to-end UX research and analytics roadmap for app and web experiences.
    - Conduct quantitative and qualitative research usability testing, interviews, surveys, heatmaps, and A/B experiments.
    - Analyze clickstream, funnel, and behavioral data using tools like Mixpanel, Google Analytics, Firebase, CleverTap, etc.
    - Translate data into actionable insights that influence product design, marketing, and growth strategy.
    - Partner closely with Product Managers, Designers, and Engineers to shape new features and optimize existing user journeys.
    - Build frameworks to measure Customer Experience (CX) and UX performance KPIs (NPS, engagement, retention, conversion, etc.).
    - Present insights to leadership and stakeholders through dashboards and storytelling.
    - Mentor junior researchers and analysts; build a scalable UX research function.
Mandatory Qualifications :
 years of experience in Behavioral Data Analytics, User Research, or Product Insights for B2C digital products (App/Web).
    - Hands-on experience in user journey analysis, behavioral data tracking, and funnel optimization.
    - Expertise with tools like Google Analytics, Mixpanel, CleverTap, Firebase, Hotjar, or Amplitude.
    - Proven experience driving UX decisions through data and user behavior insights.
    - Strong stakeholder communication, storytelling, and leadership skills.
Preferred Qualifications :
    - Experience working in Fintech, E-commerce, or Consumer Internet companies.
    - Knowledge of SQL, Tableau, or Power BI for data visualization.
    - Exposure to UX design tools like Figma or Miro for collaboration.
    - Experience in managing cross-functional research programs across multiple products.
What We Offer :
    - Opportunity to lead customer experience for a high-growth digital brand.
    - Collaborative culture with product-first leadership.
    - Competitive compensation and performance-linked bonus.
    - Flexible hybrid work model.
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