UX Researcher
4 days ago
Role & Responsibilities
- Lead user research initiatives to understand customer needs, behaviors, and pain points across company's digital ecosystem (apps, websites, self-service platforms).
- Design and execute research studies including usability tests, surveys, field studies, diary studies, and in-depth interviews.
- Translate research findings into personas, journey maps, and experience frameworks that guide product design decisions.
- Collaborate with UX/UI designers, product managers, and engineering teams to embed user insights into product roadmaps.
- Evaluate existing digital journeys (onboarding, loan applications, payments, customer support flows) and recommend usability and conversion improvements.
- Apply mixed-methods research (qualitative + quantitative) and partner with analytics teams to validate findings.
- Communicate insights through compelling reports, presentations, and storytelling to influence stakeholders at all levels.
- Contribute to establishing research best practices, processes, and repositories across the design function.
Ideal Candidate
- Bachelor's/Master's degree in HCI, Cognitive Psychology, Design, Behavioral Science, or related field.
- 3–5 years
of experience as a
UX Researcher
or in a similar role within digital-first or product-driven organizations. - Strong expertise in usability testing, contextual inquiry, interviews, surveys, heuristic evaluations, and
A/B testing. - Experience with tools like Dovetail, Maze, Lookback, Optimal Workshop, UserTesting, Google Analytics, Mixpanel, or Amplitude.
- Ability to synthesize complex data into clear, actionable insights.
- Excellent communication and stakeholder management skills; ability to influence product decisions with evidence.
Preferred Skills:
- Prior experience in
BFSI, fintech, or large-scale B2C products. - Familiarity with
UX design tools (Figma, Adobe XD, Sketch) for collaboration. - Knowledge of financial services workflows and unit economics (e.g., lending journeys, KYC, payments).
- Experience working in Agile/Scrum environments with cross-functional teams.
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