Lead PPC Analyst

4 days ago

Balewadi Pune Maharashtra, India GladOwl Web Solutions Full time ₹ 3,50,000 - ₹ 10,00,000 per year

GladOwl A Digital Leader - Best Digital Marketing Agency in Pune, brings forth a host of services like digital marketing, lead generation, web development, content development, and visual design.

Job Description:

As a Paid Media Specialist, you will be responsible for developing, managing, and executing data-driven strategies to drive high-quality traffic through paid media channels. This role demands deep knowledge of Search Engine Marketing (SEM), Meta Ads, and other key digital platforms. You will play a pivotal role in driving performance marketing outcomes for top-tier brands by combining strategic thinking with hands-on campaign execution.

  • Strong analytical and project management skills
  • Proficiency in Excel and reporting tools
  • Effective communication and time management
  • A self-driven mindset with a passion for learning and growing in the digital marketing space
  • Lead the strategy, execution, and performance management of paid campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), and Programmatic channels.
  • Manage the end-to-end client lifecycle, including acquisition, onboarding, campaign setup, performance monitoring, and optimization.
  • Collaborate with leadership to refine strategic direction and provide expert digital advertising consultation to clients.
  • Conduct in-depth keyword research, develop ad copy, structure campaigns based on business objectives, and contribute to technical and content optimization.
  • Perform creative and audience analysis, including A/B testing to identify high-performing assets and targeting strategies.
  • Utilize analytics tools such as Google Analytics, AppsFlyer, Branch, and other MMPs to measure campaign impact and user behavior.
  • Ensure optimal use of client budgets while maximizing Return on Ad Spend (ROAS) and campaign performance.
  • Deliver actionable insights for landing page optimization, ad creatives, and targeting approaches.
  • Maintain campaign budgets and provide clear performance tracking and reporting on key metrics.
  • Support Quarterly Business Reviews (QBRs) by preparing QA-checked data and performance insights.
  • Stay up-to-date with platform changes, digital marketing trends, and competitive landscape developments.

Requirements

  • 4-5 years of hands-on experience in paid media, with proven expertise in Search Marketing and Social Media Advertising.
  • Bachelor's degree or higher in Science, Engineering, or a related analytical discipline.
  • Strong analytical and problem-solving skills, with a natural curiosity and data-driven mindset.
  • Excellent command of written and spoken English; able to communicate clearly and effectively across teams and with clients.
  • Familiarity with leading digital marketing platforms and tools, including:
  • Google Ads
  • Meta Ads (Facebook/Instagram Ads Manager)
  • Google Analytics
  • Adobe Analytics
  • Google Marketing Platform (DoubleClick tools) – preferred
  • Advanced proficiency in Excel (pivot tables, v-lookups, formulas, etc.) and PowerPoint for reporting and presentations.
  • Certifications such as Google Ads, Google Analytics, and Meta Blueprint are a strong plus.

Job Types: Full-time, Permanent, Internship

Pay: ₹350, ₹1,000,000.00 per year

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Work Location: In person

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