Senior PPC Analyst

4 weeks ago

Pune, India Croccle Full time

Croccle Internet LLP is looking for an experienced
Sr PPC Analyst/ Analyst (Performance Marketing)
to lead and optimize advertising campaigns across
Google
and
Meta
(Facebook, Instagram). With a minimum of 2 years of experience, the ideal candidate will excel in developing, executing, and managing high-performing campaigns. A strong focus on driving sales growth, maximizing ROI, and crafting data-driven strategies is essential.

Location:
Suratwala Mark Plazzo, Hinjewadi-Wakad Road, Hinjewadi Phase-1, Pune (On-Site)

Responsibilities:

  1. Create a media plan tailored to the client's requirements, including projections aligned with the defined goals.

  2. Execute effective digital advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook and Instagram), LinkedIn, and other relevant channels.

  3. Conduct thorough keyword research, audience targeting, and competitor analysis to prepare campaign strategies and optimize ad performance.

  4. Set up and monitor campaign budgets, bids, and targeting parameters to optimize campaign performance and ROI.

  5. Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for continuous improvement.

  6. Conduct A/B testing and implement conversion tracking to optimize landing pages and improve campaign outcomes.

  7. Stay updated with industry trends, platform updates, and best practices to ensure campaigns are leveraging the latest tools and strategies.

  8. Collaborate with cross-functional teams, including designers, copywriters, and analytics specialists, to ensure seamless campaign execution.

  9. Create compelling Ad communication to maximize click-through rates and conversion rates.

Requirements:

  1. Bachelors degree in Engineering, Marketing, Advertising, or a related field.

  2. Proven experience in running successful lead generation campaigns for brands in the Education/ Healthcare/ Real-estate industries.

  3. Strong analytical skills and proficiency in analyzing campaign data, tracking KPIs, and providing actionable insights.

  4. Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign performance to clients.

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