PPC Analyst

3 weeks ago

Pune, India UPILA Full time

Responsibilities :


- Campaign Creation and Planning: 


Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social, and Video Ads, across multiple digital channels. 

Prepare objective-focused Campaign and Media Plans to align with business goals.


 -Campaign Optimization: 

 Oversee and optimize existing PPC campaigns to improve performance and ROI.

 Analyze trends and make data-driven decisions to enhance campaign effectiveness. 


-E-commerce Strategy Development: 

Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel.

Allocate budgets effectively based on e-commerce priorities and goals. 


-Ad Creation and Proofing: 

Write engaging copy for advertisements. 

Proof ads, both in terms of text and imagery, before publishing. 


-Data Analysis and Reporting:

 Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders. 


-Platform Proficiency: 

Thorough understanding and proficiency in using Google Ads, META ads, and Ads Manager, as well as Advertising, Amazon ads, and Tik tok ads. 


-Analytics and Reporting Tools: 

Good understanding of Google Analytics (Universal Analytics and GA4) for tracking campaign performance. Prepare custom reports using analytics tools. 


-Data Manipulation and Excel/Sheets: 

Practical knowledge in data manipulation, with a focus on Microsoft Excel and Google Sheets. 


-Programmatic Advertising: 

Experience in Programmatic Advertising is a plus. 


-Paid Media Marketing Strategies: 

Develop paid media marketing strategies based on different business goals. 

Understand and implement strategies aligned with various stages of the marketing funnel. 


-Audience Profiling and Targeting: 

Strong understanding of audience profiling and targeting methodologies. 

Ability to implement effective bidding strategies and allocate budgets accordingly. 


-Communication Skills: 

Excellent written and oral communication skills.

Communicate effectively with stakeholders, presenting insights and recommendations.


Qualification :

●Thorough with the following applications: Google Ads, Facebook Business

Manager and Ads Manager, Advertising

● Good understanding about Google Analytics (Universal Analytics and GA4) and

preparing custom reports on the same.

● Knowledge of Microsoft Excel / Google Sheets

● Practical knowledge in Data Manipulation is a big advantage

● Experience in Programmatic Advertising would be a plus

● Ability to develop paid media marketing strategies basis different business goals.

This would require a strong understanding of what media and strategy would

work best during each stage of the marketing funnel.

● Should have a strong understanding about audience profiling, targeting

methodologies, bidding strategies and allocating budgets.

● Being a good communicator (written and oral) is highly desirable


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