Btl Manager
2 days ago
Role & responsibilities
Location Of posting: Based at Patna and will look after Bihar & Jharkhand
KPI/KRA
Planning and executing all BTL activities - Events (influencer/dealer meets, roadshows, exhibitions, conferences, seminars), Promotions (pamphlets, handbills, brochures) and, In shop branding (NLB, GSB, In-shop), Awareness drive Wall wrap/painting, OOH etc. in assigned region.
Vendor management and coordination with local Sales team & HO branding team, for budget planning and sales wise market visibility.
Generate MIS and update CRM on branding activities, do SWOT, find scopes, and opportunities.
Competition mapping in assigned area.
Travel across territory of business operations, check branding hygiene, after implementation by vendors and suggest measures to resolve issues, if any
Candidate Profile:
Any graduate Candidate must have experience of at minimum of 4 yrs. of experience in the following BTL activities –
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