Assistant Manager

Deputy Manager/Assistant Manager Corporate Marketing

Zetwerk Manufacturing

Role Overview

Support the Corporate Marketing function under the guidance of the Manager, Marketing. Drive brand

consistency, thought leadership, and cross-functional communications at the corporate level. Leverage an

AI-native approach to enhance content creation, internal and external communications, and digital

engagement.

Key Responsibilities

1. Brand Stewardship & Governance

Enforce corporate brand guidelines across all channels and materials

Audit marketing assets for compliance, accuracy, and alignment with brand standards

Coordinate with design and agency partners to update templates, logos, and key visuals

2. Content Development & Thought Leadership

Draft and edit executive communications, leadership announcements, and corporate presentations

Support whitepapers, case studies, annual reports, and corporate brochures with SMEs

Leverage AI-powered writing and editing tools for efciency, tone consistency, and localization

3. Digital & Social Engagement

Execute corporate social media calendar on LinkedIn, Twitter, and other channels

Monitor key performance metrics; optimize content using AI-driven analytics and social listening

Maintain and update the corporate websites global pages, news section, and leadership proles

4. Internal Communications & Employee Advocacy

Produce multimedia assets (videos, infographics) using AI-enhanced design and scripting tools

Coordinate with HR and leadership to support change-management communications

5. Event & Webinar Support

Assist in planning and promoting corporate events, leadership panels, and large-scale conferences

Analyze attendance, engagement, and feedback metrics using AI-enabled dashboards

6. Marketing Operations & Analytics

Maintain the corporate marketing calendar, asset repository, and vendor contacts

Support budget tracking, purchase orders, and vendor invoicing processes

Generate regular performance reports on corporate campaigns, website trafc, and media coverage

using AI tools

1. Cross-Functional Collaboration

Liaise with BU marketing leads to ensure alignment on corporate messaging and shared campaigns

Support PR, investor relations, and legal teams with collateral and communications requests

Facilitate workshops and brieng sessions to cascade corporate priorities

Required Qualications

35 years in corporate marketing or brand management

Strong writing, editing, and storytelling skills with an eye for detail

Hands-on experience with social media management, CMS platforms, and email marketing tools

Prociency in AI-powered marketing or writing tools (e.g., content generation, analytics)

Excellent project management and stakeholder coordination abilities

Bachelors degree in Marketing, Communications, or related eld

Preferred Qualications

Exposure to B2B manufacturing, engineering, or technology sectors

Familiarity with design tools (e.g., Adobe Creative Suite, Canva), AI tools and video editing basics

Knowledge of SEO best practices and digital accessibility standards

Reporting & Collaboration

Reports to: Manager, Marketing Corporate

Works closely with: Corporate Communications, HR, Legal, Investor Relations, Business Unit Marketing

Leads

This role is pivotal in ensuring that Zetwerks corporate voice is unied, engaging, and amplied through

best-in-class marketing practices and AI-driven efciencies.